Interbrand published 2016 best global brands list:
Apple tops, Huawei, Lenovo top-brand ranking-IT information
IT information news on October 6, international brands (Interbrand Corp) released its 2016 best global brands list, Apple, Google, and Coca-Cola's top three, China, Huawei and Lenovo's rankings rise.
Based on: finance, consumer evaluations and the company's ability to protect revenue.
Specifically, the line where most of the list dominated by technology giant Microsoft place 4,IBM 6th, Samsung was ranked 7th; auto giant is in the rankings of large, TOYOTA, Mercedes-Benz and BMW are in the ranks of the top 15. Apple and Google have respectively won the League Championship for 4 consecutive years.
Shopping site of the Amazon is currently the highest ranked, and was the first list of fast food giant McDonald's.
Huawei's 88th rose to 72nd place from 2015, its brand value 18%, to $ 5.8 billion. Lenovo's brand value is about $ 4 billion, was 2% lower than last year, up from 100th to 99.
Interbrand发布2016全球最佳品牌榜:
苹果居首,华为、联想上榜 - 品牌排行榜 - IT资讯
IT资讯讯 10月6日消息,国际品牌集团(Interbrand Corp)发布2016年全球最佳品牌榜,苹果、谷歌和可口可乐位列前三,中国方面,华为和联想的排名有所上升。
排名依据:公司财务、消费者评价和公司保障收入的能力。
具体来看,排行榜一线位置大部分都为科技巨头的天下,微软排第4,IBM位列第6,三星位列第7;汽车巨头在排行榜中占比也是不小,TOYOTA、奔驰、宝马均在前15的行列。 苹果和谷歌已经连续4年分别蝉联排名榜冠亚军。
亚马逊是目前排名最高的购物网站,而麦当劳则是该榜单中的快餐第一巨头。
华为从2015年的第88位升至第72位,其品牌价值增值18%,至58亿美元。联想的品牌价值约为40亿美元,较去年下降了2%,排名从第100位上升至99位。