Foreign Media: the applet wants to kill the app store, ruled China market-IT news
According to foreign media reports, the micro everywhere in China, 35% of smartphone users spend time on it, any other application three times.
Micro letter not only is a leading messaging and social network, it also has a very rich set of features-online shopping, payment, news, celebrity blogs such as variety, which makes it a microcosm of the 846 million active users based on Chinese.
However, the app did not stop its efforts to further ruled the Chinese Internet market. It is the next step: destroy the app stores, including Apple's App Store.
App's latest secret weapon called "applets", which allows the user to only within the app can access and use for various applications. Micro's parent company, Tencent would be the application of "gatekeepers". By virtue of this, the app and Android Apple app store rejection on one side, and become super user portal.
Currently, the app is a small number of users to test this bold new features. The details are not yet finalized or fully in front of the public, but some tests have revealed enough information, we know that the way this feature works.
To enter the app store, the company will have to develop with the iOS and Android versions of the application. Micro-marketing company WalkTheChat revealed that these applications are based on JavaScript, designed with Tencent a special schema.
Users of these applications can be accessed through a new Panel in micro, micro-credit in your circle of friends photos or links near the bottom. In the Android mobile phone, these applications can also generate icon on the main screen, looks just like ordinary applications.
Micro applet home screen shortcuts
Applet in 2016, with Google I/O Conference shows Instant Apps features are very similar, but the app's idea seems to be different from Google. Google wants to help people download the "instant app", so as to make it easier for users to try some applications or services that are not frequently used, such as the Museum of navigation, and so on. Its aim is not to destroy or eliminate Google Play stores, which contributed a large amount of revenue for Google. Comparatively, app is not to worry about, the applet as an opportunity to build a fence, to users always remain in your social network.
Tencent said, with small programs, other (General) application will become irrelevant, the user will no longer use them every day. This free mobile storage space. User most of the time will be spent on the app, you will be in "micro-paradise" happily through the walls of your network time.
This is a bold plan, but not to people's surprise.
To some extent, the app has subverted the ubiquitous application in China. Now some pioneering company even ceases to develop iOS or Android application, but through contacts and gets the user account. Corporation which has its own application development in micro-branding account to access the mobile site, which allows users to use their services, such as scheduled cleaning services or shopping, and so on.
Applet is actually a micro-account of the evolution of the brand. A home screen link, they will be more accessible than before. Therefore, the applet will not be from the brands, technology companies and startups too much resistance. They had tasted the sweetness in a micro account. Now, application developers of all sizes are testing their micro small programs, from China's leading music streaming application, a small application to all kinds of weather.
However, in the applet before it was released to the public, there are still some problems to be solved. Such as how to make iPhone Home screen shortcut keys are supported, users will cause confusion to the small programs and micro brand accounts, and whether the company will receive commissions from in-application purchases?
外媒：
微信小程序欲干掉应用商店，统治中国市场 - IT资讯
据外媒报道，微信在中国无处不在，这里的智能手机用户有35%的时间都花在它上面，是其他任何应用的三倍。
微信不止是中国领先的消息应用和社交网络，它还拥有极其丰富的功能——在线购物、支付、新闻、名人博客等五花八门，这让它成为了以中国人为主的8.46亿活跃用户的小宇宙。
但是，微信并没有停止其进一步统治中国互联网市场的努力。它的下一步是：摧毁应用商店，其中包括苹果的App Store。
微信的最新秘密武器名叫“小程序”，它允许用户仅在微信内就能访问和使用各种应用。微信的母公司腾讯将成为这些应用的“看门人”。凭借此举，微信将把苹果和各大Android应用商店甩在一边，成为用户的超级门户。
目前，微信正在少数用户中对这一大胆的新功能进行测试。其细节仍未确定或完全展现在公众面前，但一些测试者已经泄漏了足够的信息，让我们得知该功能的运作方式。
要进入微信的应用商店，公司将必须开发与iOS和Android版本不同的应用。微信营销公司WalkTheChat透露，这些应用基于JavaScript，采用腾讯设计的一种特殊架构。
在用户方面，这些应用可通过微信内的一个新面板访问，位置就在微信用户在朋友圈发照片或链接的按钮附近。在安卓手机上，这些应用还能在主屏幕生成图标，看起来与普通应用别无二致。
微信小程序主屏快捷键
小程序与谷歌在2016年I/O大会展示的Instant Apps功能非常相似，不过微信的理念似乎与谷歌有所不同。谷歌希望帮助人们下载小型“instant app”，从而便于用户尝试某些应用，或者不经常使用的服务，例如博物馆导航等。其目的并非破坏或淘汰谷歌的Play商店，后者为谷歌贡献了大量的营收。相较之下，微信则没有后顾之忧，它将小程序视为一个打造围墙的机会，以将用户永远留在自己的社交网络中。
据腾讯称，有了小程序后，其他（普通）应用将变得无关紧要，用户将不再每天使用它们。这还能解放手机的存储空间。用户的大部分时间将在微信上度过，你将在“微信乐园”的围墙里快乐地度过自己的网络时光。
这是一个大胆的计划，但并不让人十分意外。
某些程度上，微信已经在中国颠覆了无处不在的应用。眼下，一些创业公司甚至不再开发iOS或Android应用，而是通过微信账号接触和获取用户。而拥有自家应用的公司还开发能在微信品牌账号中访问的移动网站，从而允许用户使用其服务，比如预定保洁服务或购物等等。
小程序实际上就是微信品牌账号的进化。而有了主屏幕链接，它们将比此前更易于访问。因此，小程序将不会受到来自品牌、科技公司和创业公司过多的抵抗。他们已经在微信账号中尝到了甜头。眼下，各种规模的应用开发者正在测试他们的微信小程序，大到中国领先的音乐流媒体应用，小到各种天气应用。
不过，在微信小程序向公众推出之前，仍有一些问题需要解决。比如如何让iPhone也支持主屏快捷键，用户是否会在小程序和微信品牌账号间产生混淆，以及腾讯是否会从应用内购买中收取提成？