Haze, 3M make money, why can't Chinese-made masks a piece? -Haze, mask-IT information
If, say, who else heard of 3M, then he must have no haze in Beijing. 3M is unfamiliar to you, try a deep thick Beijing haze, selling 100 million surgical masks this year in China of United States enterprises, as well as what is blocking the road to preventing haze masks made in China.
3M with high frequency of appearance rate into Chinese daily life, when people in the streets are wearing 3M masks, it's hard to remove 3M from my mind.
3 m will be able to see the 3M product
3M company's own words: every day you get up, 3 m will be able to see the 3M of the product.
Although 3M face mask in recent years due to the haze problem, were the people known, but 3M company is a United States has century-old enterprise.
A company after 115 years, is not only not going to decline, growing from small workshops business leaders, so there must be a secret worth digging.
Tip one: but God, what
3M can a century but also enduring, the key lies in the originality of its products, advancing with the times and meet the actual needs to update its originality.
Even if fresh air 3M masks are still alien to people of the region, Scotch tape but Chinese small to large products, this little guy is 3M affected nearly a century of creativity:
In 1925, 3M company employee named lichade·delu, because they saw the tape of this shielding paint in car troubles, and developed an isolating tape. Later, on this basis, invented the well-known products in the world-"cellophane + viscose" cellophane tape.
40, 3M invented the reflective sheeting for Highway identification:
50, 3M invented the audio tape and videotape:
60 3M-invented dry silver film, carbonless paper, projection systems, and so on. Also used to copy, widely used in the carbonless paper documents and vouchers:
Haze, 3M masks covering the whole of China
Throughout the growth path of the 3M century, was practicing and constantly create "explosive" model. According to statistics, the century company, developed 3 new every 2 days, species currently has more than 6000 kinds, including seamless link, post, credit cards, cleaning cloths and mops. When others were in imitation of, beyond the 3M product, 3M is already creating the next explosive.
But God made everything.
3M a bunch of gizmos
Tip II: mistakes = nothing
Innovative companies generally have their own offbeat culture, such as Google to promote engineers time to do his own project 20% work. 3M also has a similar rule, called "15% rules", that is, developers can take a 15% of the work time each week to study something you're interested in, regardless of whether these studies are directly beneficial to the company.
Seems like a very novel idea, is made in the 40 's of last century, know that that era but has been hailed as "everyone in the industrial assembly line twisting screws" of the era. This proposed rule weilian·maikenai be explained: "do not just kill any new ideas to encourage experimental graffiti, if you people are erected around the walls, you get a sheep. ”
So 3M not only allow employees to make mistakes, but also encourage employee mistakes, 3M philosophy is: If you don't make mistakes, just means you didn't do anything. Meanwhile, 3M, elected the best ideas of the year every year are given bonuses of up to $100,000.
Why Made in China in the mask market doesn't go in?
But God can make everything 3M will not be missed, "the Beijing haze" that inspired anti-haze masks for inspiration.
So, 3M masks fire in China, in China it has sold 100 million a year. So here's the thing, since anti smog masks of domestic demand was so great, made in China and has such a strong "power", why does the mask market, even do the pie?
Made in China all over the world, carefully selected souvenirs people traveling abroad to friends and family, not only to turn it over and you will see on the base of the Made in China was one bittersweet.
As China's manufacturing across the globe, fakes flooded, even if it is fake, it's hard to catch the source of China over a long period of time are considered to be the World Center for fake.
Counterfeit products and level of points, select high imitation Gucci or Prada bag, up to be considered vanity behind the money bag, but when it comes to drugs, health products, cosmetics and so on, that a serious problem. Even the budget-conscious Grandet, and none is willing to corrupt advantage.
Fear of fake anti-smog masks, is filled with 3M full of masks is one of the most important reasons.
Mask market competition
According to statistics from China's textile business associations, Chinese demand for all kinds of protective masks each year of about 800 million, and according to the purpose, divided into industrial respirators, medical masks and civilian three main types of masks. Civilian mask annual demand of about 200 million, 25% of the total demand.
PM2.5 anti smog masks as having a civilian mask. Problem is that domestic production of industrial respirators and medical masks also have development and production of PM2.5 masks. Production of masks also doubled, from around 500 before 2013, grew to nearly 1000 today, estimated annual production of protective masks about 600 million or so.
These PM2.5 masks a lack of unified identity for sale on the market, brand was mixed, many concepts of tamper protection products simply do not have the basic PM2.5 protective feature that even the vast majority of industrial dust mask GB2626. Worn condition of industrial dust mask has a strict limit, once the time is more than qualified, can cause physical discomfort such as dizziness.
Since these issues were difficult to solve by consumers, why is it that people do not buy directly without doing homework 3M mask?
Haze prevention market orders of magnitude is at least 1 year 100 million face masks, and haze is a protracted war, anti-haze can be expected this cake still steaming fresh State. China even has a notorious side, but also must be supported by its strong labor. If used well, not not carve up the 3M mask a "cake", and even bake your own cake.
雾霾来了，3M赚了钱，为何中国国产口罩无法分一杯羹？ - 雾霾,口罩 - IT资讯
如果说，还有谁没听过3M，那么他一定没有吸过北京霾。对3M还很生疏的你，不妨先深吸口浓浓的北京霾，感受下这家一年在中国销售一亿个口罩的美国企业，以及是什么挡住了防霾口罩made in China之路。
3M公司靠着高频度的出镜率打入中国人日常生活，当满大街的人们都戴着3M的口罩时，你很难把3M从脑海中剔除。
3米之内一定能看到3M产品
用3M公司自己的说法就是：每天你起床，3米之内就一定能看到3M的产品。
尽管3M口罩是近几年由于雾霾问题，才被国人熟知，但3M公司可是一家美国百年老企业了。
一家公司历经115年，不仅没走向衰亡，还从小作坊成长为商业巨头，那么一定有值得深挖的秘诀。
秘诀一：除了上帝，什么都造
3M之所以能历经百年还能经久不衰，关键在于其产品的创意性，与时俱进又迎合实际需求更新它的创意。
即使空气清新区域的人们对3M口罩依然陌生，透明胶带可是国人打小用到大的产品，这个小东西就是3M公司影响了近一个世纪的创意：
1925年，3M公司一名叫理查德·德鲁的员工，因为看见修车工人对遮挡喷漆的胶带的苦恼，于是研发了一种隔离胶带。之后，又以此为基础，发明了家喻户晓的世界性产品──“玻璃纸+粘胶”的透明胶带。
40年代，3M公司发明了用于高速公路标识的反光膜：
50年代，3M公司发明了录音磁带和录像带：
60年代，3M公司发明了干银式胶卷、无碳纸、投影系统等。还带来用来复写，广泛用于单据和凭证的无碳纸：
雾霾年代，3M口罩覆盖住全中国
纵观3M百年的成长路径，简直就是践行不断打造“爆品”的典范。据统计，这家百年企业，平均每2天研发出3个新品，目前品种类别已超过6000种，包括无痕挂钩、便利贴、信用卡、百洁布和拖把等。当别家公司还在模仿、超越3M产品时，3M已经在打造下一个爆品了。
除了上帝，什么都造。
3M的一堆小发明
秘诀二：不犯错=什么都没做
创新类的公司一般都有自己标新立异的文化标志，比如谷歌提倡工程师把20%的工作时间用来做自己的项目。3M公司也有一个类似的规则，叫“15%规则”，即研发人员每个星期可以拿出15%的工作时间，用来研究自己感兴趣的东西,不论这些研究是否直接有利于公司。
这个看似很新颖的观点，居然是在上世纪40年代被提出，要知道那个年代可是被喻为“人人都在工业流水线上拧螺丝钉”的时代。这条规则的提出者威廉·麦克奈是这么解释的：“切勿随便扼杀任何新的构想，要鼓励实验性的涂鸦，如果你在人的四周竖起围墙，那你得到的只是羊。”
所以3M公司不仅允许员工犯错，而且还鼓励员工犯错，3M的哲学就是：如果你不犯错，只能说明你什么都没有做。同时，3M公司每年都会选出年度最佳创意，给出的奖金高达是10万美元。
为何Made in China在口罩市场杀不进去？
除了上帝，什么都能造的3M，自然不会错过“京霾”这一激发防霾口罩的灵感。
于是，3M口罩在中国火了，一年在中国卖了一亿个。那么问题来了，既然国内的防霾口罩需求如此之大，中国制造又有着如此深厚的“功力”，为何对于口罩市场，连分一杯羹都没做到？
中国制造早就遍布全球，出国旅游给亲友精挑细选的纪念品，没成想翻过来就能看见底座上的Made in China，简直让人悲喜交加。
随着中国制造席卷全球，假货也是络绎不绝，即使是打假，都很难抓到源头，中国在很长一段时间都被认为是世界假货中心。
造假产品又有层次之分，选择高仿的Gucci或Prada背包，最多被认为虚荣心跟不上钱袋子，但如果涉及到药品、保健品、化妆品等，那问题就严峻了。哪怕是再精打细算的葛朗台，怕都不愿意贪这个便宜。
害怕假冒伪劣的防霾口罩，是满大街被3M口罩充斥的重要原因之一。
口罩市场的无序竞争
据中国纺织品商业协会统计，中国各类防护口罩每年需求量在8亿只左右，而按照用途，分为工业防护口罩、医用卫生口罩和民用口罩三大类。其中民用口罩年需求量在2亿只左右，占需求量的25%。
PM2.5的防霾口罩就归类于民用口罩。问题就出在国内不少原来生产工业防护口罩和医用卫生口罩的企业也都相继开发生产PM2.5口罩。生产口罩的企业也成倍增长，从2013年之前的500家左右，增长到目前近1000家，预计每年生产各防护类口罩约6亿只左右。
这些市场上在售的PM2.5防护口罩缺乏统一标识，品牌鱼龙混杂，许多偷换防护概念的产品根本不具备基本的PM2.5防护功能，甚至绝大多数还在使用工业防尘口罩GB2626标准。工业防尘口罩有着严格的佩戴条件限定，使用时间一旦超过限定，会造成头晕等身体不适状况。
既然这些问题让消费者难以解决，那为何人们不直接去买不必事先做功课的3M口罩呢？
防霾市场至少是1年1亿只口罩的数量级，治霾也是场持久战，可以预见防霾用品这块蛋糕还是热气腾腾的新鲜出炉状态。而中国制造就算是有其臭名昭著的一面，但也必是以其强悍的劳动力为支撑了。如果用好了，未必不能瓜分3M口罩一块“蛋糕”，甚至烘焙自己的蛋糕。