Yao retired number 11th! Take a look at this "giant of the East" IP business domains of Yao Ming, retirement, business-IT information
While riding through the old "the giant of the East" nicknames "boss Yao" is to support retired completely free of Yao Ming, in direction and big business ambitions in recent years.
Today, Yao's Jersey retirement ceremony will be held at Houston Rockets at home. Previously, Houston Mayor Announces local time on February 2 as "Yao Ming" in recognition and commemoration of Yao Ming as the rockets and the contributions of the city.
Born in the 80 's as sports people, Yao is on the pitch, is also retired, has always been regarded as China's Sports banner figures. Even now, bid farewell to the past "the giant of the East" nicknames "boss Yao" is to support retired completely free of Yao Ming, in direction and big business ambitions in recent years.
Relies on unique investment horizon, Yao Super IP and professional team, Yao now has been involved in catering, sports, markets, music, wine, real estate, television and other fields. Its commercial tentacles, covering almost every corner of my life. As to movement, transformation business representative, cross-border case of Yao Ming, we track and thinking.
"Soldier in several road investment, Yao revealed businessman character"
In the nine-year NBA career, Yao earned a total of 2 billion yuan, including player wages accounted for 29%, the remaining revenue comes from commercial endorsement deal. His endorsements and now brands include Tomson times health, Coca Cola, Kraft, Pepsi, Reebok, Nike, China life, China Unicom, Apple computers, such as McDonald's, Swiss watch by Tag Heuer and GARMIN.
Because of injuries, Yao Ming at the peak of the movement announced his retirement, which is associated with Yao Ming triggered by earthquakes of the whole industry. Advertisers, sponsors, broadcasters, endorsement contracts, such as the overall slide, changed the lives of many people, while Yao Ming and his team, but long-term business structure and investment strategies, better cushioned the impact.
1, physical map
Beijing Hui international sports management limited (later referred to as "Zhong Hui Sports"), was established in August 2004, is based on "team Yao" for the heritage of the sports marketing and management company. Signed Yi, Ding Junhui, lindane and other athletes, business broker for domestic and foreign athletes, sports events and sports PR consulting, event management, sports marketing and consulting, in addition to Yao's business operations.
In a show in Phoenix, Yao has admitted that "level of capital can be leveraged sports." Therefore his commercial exploration on sports, a large part of the reason was based on his love of sports.
In 2007, co-host with Steve Nash charity game when Yao's California Health Club opens first store in Beijing, China. California fitness club brand is a global chain of fitness clubs, Nash, Barbosa, Hayes and other stars of the day to the Club to test their skills, Jackie Chan at the opening ceremony came to join in for Yao.
In 2009, the Shanghai sharks, Yao Ming with a 20 million Yuan to buy the Club. Then Shaq total liabilities of nearly 100 million Yuan, including Shanghai Shenhua boss Zhu, and many investors are discouraged.
Men's basketball team in Shanghai is Yao Ming into the sports industry's elite troops, after retirement he continued to serve as Club owner. According to public information, Yao showed that investment intentions, Shanghai Sports Bureau mediation makes the Shanghai basketball team's three shareholders have agreed to team ownership detaches, Yao Ming scored only when this team has spent 20 million Yuan.
Although Yao Ming became the team sponsors since the Club losing or even losses up to tens of millions of Yuan, Yao said, the deal is more a continuation of his basketball dreams, mixed with a bit of commercial exploration.
In October 2013, the NBA and Yao Ming in the MasterCard Center, Beijing, China officially announced, the two sides will build and operate a new cooperation projects--"NBA Yao Ming."
Yao said: "China has tens of thousands of basketball fans, their passion for basketball, and the desire to get professional training. I look forward to NBA Yao Ming basketball schools as China Youth trust training providers, and through cooperation with the NBA again, continue to fulfil our shared commitment to youth development. ”
NBA Yao Ming school mainly for objects are youngsters below the age of 16, thanks to Yao Ming and NBA two gold-lettered signboard, school model has a strong appeal.
On February 14, 2016, led by the 18 CBA clubs post company officially registered in the established, registered capital of 45 million Yuan, Yao Ming, Chairman of the company and General Manager of the company duly elected candidate who is for the time being before the post of General Manager.
Set up vocational, Yao's initial appeal cutting cake of professional basketball market in China, while others believe that lead in establishing vocational, essence, the selection of commercial incentive for Yao Ming, rather than real market environment to improve Chinese basketball.
In this regard, Yao replied: "this idea, to tell you the truth I'm too cool to judge. My passion for Chinese basketball and emotional beyond doubt. Anything off its business won't last, but commercial operations is not an end in itself, is an ideal service for a long term, I am convinced of this move. I was not to divide the cake, I was to make the cake bigger. ”
This explanation proves once again referred to in the preceding paragraphs, Yao Ming's business logic.
2, restaurant layout
Even as Yao Ming into the business of starting point, but the "Yao restaurant" Yao's brand is not only business. Restaurant "team Yao" Sina shares with Yao's brand, head of an investment, mainly by Yao's parents Yao Zhiyuan and Fang Fengdi, and partner management.
Since 2005 the opening of Yao restaurant business was hot. Although the 2013 media leaks, in Houston for a Yao restaurant closed's main downtown, another family business is not so hot. But Yao restaurant has become a holiday must travel to Houston is a Chinese station, brand exposure and wealth of these years for Yao to be reckoned with.
In 2011, Yao announced the formation of Yao family wine company, and establish his own winery in Napa Valley, California, USA. In addition to the wineries, Yao family winery in the Napa Valley has 6 vineyards.
In recent years, Asian buyers are actively pushing, and rising price of Napa Valley Vineyards. At present, the Napa Valley Vineyards had almost covered the whole territory as a whole, there is little undeveloped land. In other words, this is considered to be the most suitable for growing high-quality Cabernet Sauvignon grape-producing areas, has been unable to significantly increase production capacity to cope with rising demand, so that land and wine prices cannot be avoided, Yao, boss of the investment can be said to be quite original.
3, real estate map
Investment in real estate has always been Yao's areas of focus.
It is understood that in Beijing yintai center Yao ming has 3 houses, each set is 240 square meters. Shanghai North Bund Platinum sites have an area of about 360 square metres of housing in the Gulf. Wen Sehu in Houston, in the United States, which has an area of over 300 square meters Villa. Texas hunters village, has a value of approximately US $3.99 million homes. Yao already publicly the individual property values have more than 140 million Yuan.
4, VC/PE layout
▲ Yao investment companies
In order to better tap the sports industry, Yao ming has set up a Fund of sports industry – the Yellow Cedar Fund. In 2011, the Yao Ming participated in the Cedar stock preparation of the investment fund management company limited, the Fund initiated by the Yao Ming the Chinese agents ' form, Yao Ming, Director, "team Yao" heart of SINA is a senior partner.
Cedars sports industry in addition to the main Fund, Yao also has another fund--far outweigh the Fund. Great Fund, formerly known as yitai fund management co., Ltd. July 2011 year, Yao formally took over the team Eastech stakes, and changed its name to the great Fund. After formally took over, after restructuring, the Board of Directors, SINA was elected Chairman for the great Fund.
In addition, Yao is also the language construction, think, Shanghai Ge Shake, Shanghai Telecom investments limited, and so on.
5, charity and layout
Yao Foundation was launched by Yao Ming, and within the framework of the China Youth Development Foundation established a special Charitable Fund. Yao Foundation, dedicated to student education, promoting the health and well-being of young people, such as various social and charity activities.
On May 14, 2008, 28 year old Yao Ming donated 500,000 yuan to Wenchuan earthquake-stricken areas in the first, in the United States to contribute to the Red Cross Society of China foreign currency account 21·4wan USD, total contributions to about 2 million Yuan.
On June 11, 2008, Yao, he donated $2 million to the Sichuan earthquake, and establishment of the Yao Ming Foundation help for school reconstruction in the disaster area.
Now that Yao's total contributions have reached 16 million Yuan, became sports the largest individuals.
Meanwhile, Yao's endorsement; hungry "nurse shark". And Virgin founder, United Kingdom billionaire Sir Richard Branson to advocate for the protection of endangered species of shark, and shark fin prices and sales in China fell by at least 50%. And contribute to the protection of ivory campaign, called for a total ban on ivory sales.
In addition, in all public welfare activities to see the figure of Yao Ming, he also served as Ambassador to the Special Olympics International, also involved in the AIDS awareness against discrimination.
CEO online program at Phoenix, when the moderator asked Yao to his basketball career and business career while he was playing for a few minutes, respectively, Yao replied, "my basketball career is over, but the business has only just begun. You score 100 in your primary, does not prove that you can go to College. ”
姚明11号球衣退役！来看看这个“东方巨人”的IP商业版图 - 姚明,退役,商业 - IT资讯
虽然告别了昔日“东方巨人”的别称，但“姚老板”的称谓，佐证着退役后彻底放开手脚的姚明，近年来在商业领域阔步前进的方向与野心。
今天，姚明的球衣退役仪式将在休斯顿火箭队主场举行。此前，休斯敦市长宣布将当地时间2月2日作为“姚明日”，以表彰和纪念姚明为火箭队及这座城市所做的贡献。
作为出生在80年代的体育人，姚明无论是赛场之上，还是退役之后，始终被视为中国体育的旗帜人物。如今，虽然告别了昔日“东方巨人”的别称，但“姚老板”的称谓，佐证着退役后彻底放开手脚的姚明，近年来在商业领域阔步前进的方向与野心。
依靠独到的投资眼光、姚明自身的超级IP和专业团队，目前姚明已先后涉足餐饮、体育、股市、音乐、红酒、房产、影视等各种领域。其商业触角，几乎囊括了民众生活的每个角落。作为去运动化，转型从商的代表人物，姚明的跨界案例，值得我们跟踪与思考。
「兵分几路搞投资，姚明显露商人本色」
九年的NBA职业生涯中，姚明共赚取20亿人民币，其中球员工资仅占29%，其余收入则来自商业代言合同。他曾经的和现在的代言品牌包括汤臣倍健、卡夫、百事、可口可乐、锐步、耐克、中国人寿、中国联通、苹果电脑、麦当劳、瑞士名表豪雅和GARMIN等。
因为伤病，姚明在运动巅峰时期宣布退役，由此引发的是与姚明相关的整个产业的地震。广告商、赞助商、转播商、代言合约等整体滑落，改变了许多人的生活，而姚明和其团队，却利用长期的商业布局与投资策略，较好的缓冲了这次冲击。
1、体育版图
北京众辉国际体育管理有限公司（后文简称“众辉体育”），成立于2004年8月，是以“姚之队”为底蕴的体育营销管理公司。签约了易建联、丁俊晖、林丹等运动员，主要业务为国内外运动员经纪、体育赛事及活动管理、体育公关咨询、体育营销咨询等，同时负责姚明的商业活动运营。
在凤凰卫视的一档节目中，姚明曾坦言，“资本是可以撬动体育水平的”。因此他在体育上的商业探索，很大一部分原因是基于他自己对于体育事业的热爱。
2007年，与纳什联手举办慈善赛之际，姚明的加州健身俱乐部中国第一家分店在北京开张。加州健身俱乐部是一家全球连锁的健身俱乐部品牌，当天纳什、巴博萨、海耶斯等球星到俱乐部里一展身手，成龙则在开张仪式上前来为姚明捧场。
2009年，姚明用2000万人民币收购了上海大鲨鱼俱乐部。当时大鲨鱼总负债近1亿人民币，让包括上海申花老板朱骏在内的很多投资人都望而却步。
上海男篮是姚明进军国内体育产业的王牌军，退役后的他则一直亲自担任俱乐部老板。据公开资料显示，在姚明表明投资意向后，上海体育局出面斡旋，让上海篮球队的三大股东同意将男篮股权单独分离出来，因此姚明当时拿下这只球队时仅花费了2000万元。
虽然姚明成为球队出资人以来，俱乐部连续亏损，甚至损失数额高达数千万元，但姚明表示，此次收购更多的是他篮球梦想的延续，掺杂了些许商业的探索。
2013年10月，NBA中国与姚明在北京万事达中心正式对外宣布，双方将打造并运营一个全新的合作项目——“NBA姚明学校”。
姚明说：“中国有成千上万的篮球爱好者，他们对篮球充满热情，并渴望得到专业训练。我期待NBA姚明学校能成为中国青少年信赖的篮球培训机构，也希望通过与NBA再度合作，继续履行我们对青少年发展的共同承诺。”
NBA姚明学校的主要招收对象是16岁以下的青少年，由于有姚明与NBA两块金字招牌，学校的模式有很强的吸引力。
2016年2月14日，由18家CBA俱乐部牵头成立的中职联公司正式注册成功，注册资本4500万元，姚明任公司董事长，并在该公司正式选出总经理人选之前暂时兼任总经理一职。
成立中职联，姚明最初的诉求是切分中国职业篮球市场的蛋糕，而有人认为，牵头成立中职联，实质就是姚明在商言商的选择，而非真正改善中国篮球的市场环境。
对此，姚明的回答是：“这种观点，说实话我不屑于去评价。我对中国篮球的热情和感情毋庸置疑。任何事情脱开商业运作无法长久，但商业化运作本身不是目的，是为一个长远的理想去服务的，我对此坚信不移。我不是为了分蛋糕，我是为了把蛋糕做大。”
这番解释再一次印证了前文中提到的姚明的商业逻辑。
2、餐饮版图
虽然是作为姚明进军商业的起始点，但“姚餐厅”是姚明只出品牌不出钱的企业。餐厅是“姚之队”负责人章明基用姚明的品牌入股的一笔投资，目前主要由姚明的父母姚志源、方凤娣与合伙人来一起运营管理。
自从2005年开张以来，姚餐厅的生意一度相当火爆。虽然2013年有媒体爆料，在美国休斯敦市中心的一家姚餐厅已关门谢客，另外一家的生意也没有之前那么火热。但姚餐厅已经成为了中国人到休斯敦出游必须游历的一站，这些年给姚明带来的品牌曝光和财富也是不容小觑的。
2011年，姚明宣布成立姚家族葡萄酒酒业公司，并在美国加州纳帕山谷建立了自己的酒庄。除了酒厂，姚明家族酒庄还在纳帕山谷拥有6个葡萄种植园。
最近几年，由于亚洲买家的大力推动，纳帕谷葡萄园价格不断上涨。目前，整个纳帕谷的葡萄园已经几乎覆盖全境，没有多少尚未开发的土地了。也就是说，这个被认为是最适合种植高品质赤霞珠葡萄的产区，已经无法大幅提高产能来应对持续高涨的需求，因此土地和葡萄酒的涨价无可避免，姚老板的这次投资可以说是眼光独到。
3、房地产版图
房地产一直都是姚明投资的重点领域。
据了解，姚明在北京市银泰中心有3套住房，每套均为240平方米。在上海市的北外滩白金湾府邸有一套面积约360平方米的住房。在美国休斯敦温瑟湖旁，其有一处面积超过300平方米的别墅。在德克萨斯州猎人溪村，有一处价值约为399万美元的豪宅。已经公开的姚明个人名下房产价值已经超过1.4亿元。
4、VC/PE版图
▲姚明投资的部分公司
为了更好的发掘体育产业，姚明成立了一支以体育产业的基金——黄杉基金。2011年，姚明参与了黄杉股权投资基金管理有限公司的筹建工作，基金由姚明中方经纪人陆浩发起组建，姚明任董事，“姚之队”的核心人物章明基是高级合伙人。
除了主打体育产业的黄杉基金之外，姚明还拥有另一支基金——弘远基金。弘远基金的前身是亿泰基金管理有限公司。2011年年7月，姚明团队正式接手亿泰国际所持股权，并更名为弘远基金。正式接手后，董事会经改组后，章明基当选为弘远基金董事长。
此外，姚明还入股了风语筑、合众思壮、上海泰戈鲨客、上海曜为投资有限公司等等。
5、慈善公益版图
姚基金是由姚明发起的，在中国青少年发展基金会架构下设立的专项慈善公益基金。姚基金致力于助学兴教，促进青少年健康与福利等各种社会公益慈善活动。
2008年5月14日，28岁的姚明第一时间向汶川地震灾区捐款50万元人民币，在美国向中国红十字会外币账户捐款21·4万美元，捐款总额约合200万元人民币。
2008年6月11日，姚明宣布，他将向四川地震灾区捐赠200万美元，并成立姚明基金会帮助灾区进行校园重建。
至此姚明捐款总额已经达到1600万人民币，成为体育界捐款最多的个人。
同时，姚明还代言；饿“护鲨行动”。同和维珍公司创始人、英国亿万富翁理查德·布兰森爵士一起为倡导保护濒危物种鲨鱼，结果让鱼翅在中国的价格和销量下降了至少50%。并推动保护象牙的运动，呼吁全面禁止象牙买卖。
此外，在各种公益活动中都能看到姚明的身影，还担任了特奥会国际大使，同时也参与拍摄了反歧视艾滋病宣传片。
在凤凰台的总裁在线节目中，当主持人问姚明给自己的篮球职业生涯和商人生涯分别打几分时，姚明回答说，“我的篮球职业生涯已经结束了，但商业才刚刚开始。你小学的时候考一百分，不证明你能考上大学。”