Tencent micro founding members: the letter is how to copy it? -Tencent, the app-IT information

Copy this thing is actually a skill.

Jobs said, good artists copy, great artists copy. Homogenization of competition is so fierce today, "plagiarism" is already a universal phenomenon that cannot be denied.

Do you think plagiarism is low? You know, Wang has been "copied", as well as, the app is "copy". Plagiarism is actually a very skilled work.

We often hear parents say: the Bob next door got first place, how about you?

This will make people unhappy. How can you make yourself happy? See Bob's method is very good, soon to learn from him. So exams at least not worse than him too much, Mama didn't say to you.

Our great, well-known, the late Steve classmates say a word: good artists copy, great artists copy. He said his own Apple's visual interface is cribbed, and later, Visual interface was copied later by Microsoft.

So I want to say that copying.

Plagiarism is a skill, not physical work

Wisely, "copy" means that plagiarism is a skill, not physical work.

Many people really see plagiarism as a physical work. Many products are copied abroad, copying peers, he believed that copying will be able to get financing, copied to a three-year listing, go to the NASDAQ Bell.

That's not true. Plagiarism is very cerebral.

Wang is "copy"

Facebook and renren page looks like. Most typical alike, is the color.

Why use shade of blue?

Renren, "copy" the Facebook. Zuckerberg is a red-green colorblind, he thought blue had better look, so Facebook use blue. Renren cribbed it.

Wang students group, renren, fanfou, were copying foreign products, the success of the three domestic products, are copied by the foreign object has a very strong relationship.

However, he succeeded in "copy", tell us a little bit different.

Many people heard the XYZ Company financing, then we copied, Wang is not, who earlier wrote, his own insightful, in a slightly sprout wrote in a foreign country; or, they succeeded, check the model slightly, and he just copied.

Micro letter also "copy"

Tencent is being criticized for a long time, said plagiarism, the app is less is said, it is undeniable that app also has some shadow of plagiarism, but I don't think this is a bad place.

Micro-why do it?

When the end of 2010, a very small minority of the United States social software KIK in America a month gets 1 million users. Connection can be established based on the local address book and contacts, and on the basis of free SMS chat, features such as caller ID, personal state synchronization.

Zhang Xiaolong realized that we have to do one of these things. So there will be a micro-end of story.

KIK is still a very small minority in a foreign country, little-known product.

Friends circle is "copy"

Micro-circle of friends is how to do it?

This feature takes micro-team half a year's time, the middle half basically didn't release a new version.

Micro letter used was a version of a month, two months, three months later. He made thirty or forty editions, constantly change.

This process of change, but also very many stories.

Micro-circle of friends has just released the letter out of when there was a question: did you copy Path--a very foreign fire social networking tools. Officials reply that it was not.

Early circle of friends is actually in reference to the Path, but how to reference it? Micro letter team in determining the Reference Path when a similar product, the entire team is on the Path, experience the product.

Later discovered the Path doesn't work, went to Facebook, then the team went to Facebook.

You think about it, when studying your competitors, have let the whole team feel?

Copying isn't what you want to copy, to copy can copy

Said a few smart "copy", then some smart.

Opponent is not good

Business people are always worried.

Sees the competitors do, it will be too late to think about why people do this, "first copy"-they should be on.

This is in fact very bad. Experience others might be right, or it may be wrong.

You have to know that why he did, iteration, the process of testing you're going to try and do it better, do also?

Not from the user needs to copy

PayPal app to copy the past, PayPal can now published, a life ring. But it was in use?

This is a typical "from user needs" of plagiarism. PayPal need chains, need active users, but it's really out of touch with user needs, is a failure of plagiarism.

Will not fail to copy

SINA microblogging Facebook is actually learning.

Facebook has a very important function, praise, but Sina weibo initially did not do this, it's very important early's function is to collect, review and forward without doing something like.

Later the app "like" culture to do it, SINA copied this feature in the past.

Not the same is, if I want to harass the app friends praise of each other, a lot of trouble, Hardy, but Twitter can be, you can chain like harassment, bloggers will receive dozens of great reminders.

This is typical from the copying of products.

So, the "plagiarism" must have three abilities, one insight. Wang as well as Zhang Xiaolong, or others at the dawn of his insights, to copy it over.

Second, execution, app team Executive in the process, kept changing constantly and keep doing, this is typical of the execution.

There is a restraint, that is, do not, do you copy, don't be clever "copy", you use restraint. In your time of only 10,000, don't think of me 1 million users when this feature will be useful, put it on again.

腾讯微信创始成员：微信是怎么抄袭出来的？ - 腾讯,微信 - IT资讯

抄袭这事其实是个技术活。

乔布斯说，好的艺术家拷贝，伟大的艺术家抄袭。同质化竞争如此激烈的今天，“抄袭”已经是不能否认的普世现象。

你以为抄袭很low吗？要知道，王兴一直很会“抄”，以及，微信就是“抄”来的。抄袭，其实是个相当有技术的活儿。

我们常听父母说：隔壁家的小明考了第一名，你呢？

其实这种对比就会让人不开心。怎样能让自己开心呢？看到小明的学习方法非常好，就赶紧去向他学习。这样的话考试至少不会比他差太多，妈妈就不会说你了。

我们伟大的、知名的、已故的乔布斯同学说了一句话：好的艺术家拷贝，伟大的艺术家抄袭。他说他自己做苹果的可视化界面就是抄袭过来的，后来可视化的界面又被微软抄袭过去了。

所以我这里其实想说抄袭。

抄袭是个技术活，不是体力活

聪明地“抄袭”，就意味着抄袭是个技术活，不是体力活。

很多人真的把抄袭当作一件体力活了。很多人的产品抄国外的，抄同行的，他认为照抄就能拿融资，照抄就能够三年上市，去纳斯达克敲钟。

其实不是的。抄袭是很费脑的。

王兴就很会“抄”

Facebook和人人网的页面很像。最典型的的相像，是颜色。

为什么都用蓝色的色调呢？

因为人人网“抄袭”了Facebook。扎克伯格是个红绿色盲，他认为蓝色最好看，所以Facebook用蓝色。人人网就把它抄袭过来了。

王兴同学的美团、人人网、饭否，都是抄国外的产品，这三个国内产品的成功，都跟国外的抄袭对象有非常大的关系。

但是，他成功的“抄袭”，跟大家有点不一样。

很多人都是听到某某公司融资了就开始抄，王兴不是，他在早期就抄了，他自己有洞察力，在一个东西在国外稍有萌芽就抄了；或者，人家稍微把这个模式做出来、校验成功了，他就去抄了。

微信也在“抄”

腾讯公司就是长期被大家垢病说抄袭，微信还是比较少被这么说的，不可否认微信也有一些抄袭的影子，但我不认为这是不好的地方。

微信为什么会做出来？

2010年底的时候，美国一个非常小众的社交软件KIK，在美国一个月的时间获取了一百万的用户。它可以基于本地通讯录建立与联系人的连接，并在此基础上实现免费短信聊天、来电大头贴、个人状态同步等功能。

张小龙马上意识到，我们是不是也要做一个这样的东西。于是就有了微信后面的故事。

但是KIK在国外仍然是一个非常小众，没有什么名气的产品。

盆友圈也是“抄”的

微信朋友圈是怎么做出来的？

这个功能花了微信团队整整半年的时间，中间半年基本没发布新版本。

微信以前都是一个月发一个版本的，后来两个月、三个月。他做了三四十个版本，不停地改。

这个改的过程中，其实也发生非常多的故事。

微信朋友圈刚刚发布出来的时候，就有人质疑：你们是不是抄袭Path——国外一个非常火的社交工具。官方的回复说不是。

其实早期的朋友圈就是在参考Path，但是怎么参考的呢？微信团队在决定参考Path做一个类似产品的时候，整个团队都在用Path，体验产品。

后来发现Path不行，又去学Facebook，于是团队又都去用Facebook。

大家想一想，你们在学竞争对手的时候，有没有这样让整个团队都去感受？

抄袭不是你想抄，想抄就能抄

说了几个聪明的“抄袭”，再来说一些不聪明的。

对手的不一定就是好的

创业的人总是很焦虑。

看到竞争对手这么做了，也来不及去想为什么人家这么做，就“先抄好了”——人家应该是对的。

这其实是非常不好的。别人试出来的经验可能是对的，也可能是错的。

你要意识到他为什么要这么做，在迭代、测试的过程中你要去试一下，这样做是不是更好，那样做是不是也行？

不要脱离用户需要去抄袭

支付宝把微信抄过去，现在支付宝里面也能够发表情、发生活圈。但是有人在用吗？

这就是典型的“脱离用户需要”的抄袭。支付宝很需要关系链，很需要用户活跃，但是它真的脱离了用户需要，是一个很失败的抄袭。

不要脱离产品去抄袭

新浪微博其实是学习Facebook的。

Facebook有一个很重要的功能，点赞，但新浪微博最初没有做这个事情，它早期非常重要的功能就是收藏、评论、转发，没有做点赞。

后来微信把“点赞”文化给做起来了，新浪也把这个功能抄了过去。

不一样的是，如果我想骚扰微信好友，每一条都点赞的话，很麻烦，得一个个翻，但是微博是可以的，可以连环点赞骚扰，博主马上会收到几十条点赞的提醒。

这就是典型的脱离产品实际的抄袭。

所以说，“抄袭”必须具备三个能力，一个是洞察力。王兴也好、张小龙也好，别人的东西在萌芽的时候他就洞察，把它抄过来。

第二是执行力，微信团队在执行的过程中，不停地改不停地加不停地做，这是典型的执行力。

还有一个叫克制力，就是，不要别人做你就抄，不要做不聪明的“抄袭”，你要克制。在你用户只有一万的时候，就不要想着我用户有一百万的时候这个功能会有用，先放上去再说。