The age old business: sold 30,000 pounds of apples a year-e-commerce-IT information

In early spring, reporters walked into the village of Longnan city, Gansu province, Yong XING Zhen long, Li Huai. The trees begin to turn green village, farmers on the wall of the winter Jasmine bud. Walk to the famous "old age" merchant's doorway, Zhang Jiacheng came forward to shake hands, 55, said, "yesterday got a grandson."

Grandson was born with the same made him proud to be doing business. Electrical contractor, he was no better than the county seat of poor young people.

Received Apple last fall, he sold through the network of 30,000 pounds, 20,000 pounds of which were self-produced, close to 10,000 pounds from the collection, "are carefully selected fruit of the fruit I don't trust strangers. ”

Apple sold out spring, pruning time, which was "slack", but he ignored the yard of bonsai pruning shears, was thinking of selling agricultural products. Polished, hanging in the kitchen on the front line, his online "Amoy" Cookware.

Lixian in Longnan, Gansu province, is a major Apple-producing areas. Raised for the sea, big temperature difference between day and night, locally grown apples are crisp and sweet. Lao Zhang to second-graders are to go home, "" apples. Although apples are of good quality, but inaccessible in the past, Apple won't be able to sell a good price. Yiqian, Zhang yongxing on Apple to, 1 kg more than 1 block 5, ranging from 5 cents, to Dragon Ash village gather Apple dealers keep prices lower.

In 2013, a fruit tree pruning and training organized in the County meeting, Chang heard of e-commerce. Heard that apples can be sold for a good price, he wants to learn.

Sign up for e-commerce training, old Rob was sitting in the first row, next to all generation and born in "epigenetic" dolls.

Training comes back, he will ask for help applying for an account, sign up for a store and spend 2400 Yuan "super price" of Huawei Technologies, bought a big-screen smart phone.

He was tending fruit trees is a connoisseur, computers, cell phones, and he became a layman. How to upload images to the site? How to make a picture look better? How to add text? All he has made.

"I am a farmer, did not read the book in a few days, only my own, on her own. "Zhang Jiacheng said.

There is a stubbornness, he just learned how to mobile phone repair software, their cutout, and Word, and find the uploaded picture of the doorway.

Lao Zhang was Carpenter, took the rough hand adzes cut AX saw blades, a holding cell phones, deftly stroking the other, to show reporters his design online publicity.

Old first net sell orders from Beijing, bought a box of apples, he put up a box. They have got, the buyer became friends with him, also sent their paintings in return.

Gradually, he found waiting for buyers "door", Apple sells too slowly. "Apples in the North, is developing to the South? ”

Was introduced, he added several groups on social media. Now there are more than 10 in a group of more than 400 people. Speaking of those, Zhang Jia into a dog face, speaking of his merchant business.

"Yourselves into groups, you must not talk about Apple, not a Word. ”

"Additive group is not just to sell apples? "The reporter asked.

"Talk about apples, they know business is doing, and will kick you out. Lost hundreds of customers. ”

His experience is to observe, Friending; observation, gossip. Talk to family, talk to kids, looking for opportunities.

People dedicated to cargo, Zhang Jiacheng sold Apple's award-winning, also had held up Apple's "buyer."

In the "customer development" in the process, he felt the law. 5 o'clock to 7, 11 to 12 points, 7 o'clock in the evening until 8 points he sit inside and watch the phone's time is his business, "prime time".

"Ask a good morning, say good night and punctuate a praise to family friend. "He said," people change people's hearts. "

Customer development became his unique skills, he added more than 2000 customers during the Spring Festival. Beginner's daughter would also like to learn from him.

Apple has sold his shop selling local specialties-the potato noodles, a lot of people under his orders. County Sun Tzu on back, Zhang Jiacheng study all the time, to pack potato pasta, use express mail.

In the once remote Western mountains, now as old business farmers more than him. In Longnan city, Gansu Province alone, so that farmers shop with tens of thousands of homes.

半百老人做电商：一年卖出3万斤苹果 - 电商 - IT资讯

早春时节，记者走进甘肃陇南礼县永兴镇龙槐村。村头的树木开始返青，农户院墙上的迎春花含苞欲放。走到远近闻名的“高龄”电商家的院门口，55岁的张加成就迎上来握手说，“昨天得了个大孙子”。

跟孙子出生一样让他骄傲的是做电商。做电商，他一点也不比县城的年轻人差。

去年秋天收的苹果，他通过网络卖出了3万斤，其中2万斤是自产的，1万斤是从附近收来的，“都是仔细挑选的果子，陌生人的果子我不放心。”

开春苹果卖光了，剪枝的时间没到，该是“农闲”了，他却顾不上给院子的盆栽剪剪枝，正琢磨着再卖点啥农产品。厨房里擦得锃亮、挂成一排的，是他从网上“淘”来的炊具。

甘肃省陇南市礼县是重要苹果产区。因为海拔高，昼夜温差大，当地产的苹果又脆又甜。老张上到小学二年级就回家“务”苹果了。尽管这里苹果品质好，但过去交通不便，苹果卖不了好价钱。以前，老张把苹果拉到永兴镇上，1斤多则1块5，少则5毛钱，到龙槐村收苹果的贩子把价格压得更低。

2013年，在县里组织的一次果树剪枝培训会上，老张听人说起了电商。听说电商能把苹果卖个好价钱，他就想学。

报名参加电商培训，老张抢坐在第一排，旁边都是80后、90后的“后生娃娃”。

培训回来，他就请人帮忙申请了账号，注册了一个网店，还花2400元的“天价”买了一部大屏幕的华为智能手机。

他侍弄果树算行家，可面对电脑、手机他就成了门外汉。怎么给网站上传图片？怎么让图片好看一些？怎么给图片加文字？这些都让他犯了难。

“我是个农民，又没念过几天书，只有自己摸索，自己琢磨。”张加成说。

靠着一股犟劲，他硬是学会了手机修图软件，自己抠图、加字，并找到了上传图片的门道。

老张曾经是木工，当初拿过锛凿斧锯的粗糙大手，一只握着手机，另一只灵巧地划动，给记者展示他设计的网店宣传图。

老张的第一个网销订单来自北京，买了一箱苹果，他又搭了一箱。一来二去，买家与他成了朋友，还送来自己的书画作品作为答谢。

渐渐地，他发现坐等买家“上门”，苹果销得太慢。“北方苹果多，是不是向南方发展？”

经人介绍，他在社交媒体上加了好几个群。现在手机里竟有十几个400人以上的群。说起这些，张加成一脸得意，说起了他的电商生意经。

“别人把你拉到群里，你千万不能谈苹果，一个字也不能提。”

“加群不就为推销苹果吗？”记者问。

“一谈苹果，人家就知道是做电商的，会把你踢出来。等于一下失去好几百个客户。”

他的经验是先观察，加为好友；再观察，跟人闲聊。聊聊家人，聊聊孩子，再找机会。

人热诚货实在，张加成卖出的苹果备受好评，还收到了举着苹果的“买家秀”。

在“发展客户”的过程中，他摸着了规律。每天5点到7点、11点到12点、晚上7点到8点是他坐在炕头看手机的时间，也是他做生意的“黄金时段”。

“问个早安，说个晚安，给人家的朋友圈点个赞。”他说，“人心换人心嘛”。

发展客户成了他的独门绝技，春节期间他又多了2000多个客户。初学电商的女儿也要向他取经。

苹果卖光了，他在网店开始推销当地另一样特产——土豆粉条，很多人朝他下订单。上县城看孙子回来，张加成一刻不停，开始打包土豆粉条，寄快件。

在曾经偏远的西部大山里，现在和老张一样搞电商的农民不止他一个。光是在甘肃省陇南市，这样的农民网店就有上万家。