Foreign Media: Chinese mobile phone manufacturer on its local market, global expansion-mobile phone, China Mobile phone-IT news

Bloomberg analysis, low price strategy to help China smartphone makers stood on the top of the local market. Now, however, they wish to rely on sophisticated technology going global.

For a summary of the article:

Large smartphone makers in China started from the device configuration to the full range of marketing innovation, and strive to get rid of "Cottage" a bad name. Huawei has announced that Apple and Samsung Electronics launched a big counterattack, vowed five years instead.

Oppo Mobile World Congress held in Barcelona, Spain, with launch of its most advanced photography skills, it displays its maturing. As China's most valuable startups, millet is designed to launch a microprocessor.

Relying on price/performance, China's major smartphone maker won a reputation in the local market. This strategy helps Oppo, Huawei and Vivo ascended the throne on the first three smartphones in the fourth quarter of last year, the Chinese swept the top three for the first time. Apple therefore relegated to fourth, while Samsung Electronics was out of the top five.

Now, these companies are anxious to prove that they are not only fast, innovators, and global Smartphone products when compared to the two giants, their products are able to come to the fore. The three companies also make gains in the international market, market of Southeast Asia and India showed their competitiveness. 2016 fourth quarter Indian in the top five of smartphone market, Chinese brands occupy four seats.

Analysts at market research firm Canalys Jammo (Jia Mo, transliteration), said: "due to the increased competition in the domestic market, China's top manufacturers focus on the overseas markets. They scramble to new technologies and ideas, which is the key to global expansion. ”

However, mobile phone brand in China has not been recognized all over the world. Lenovo, millet and Oppo has good results in parts of Asia, but leading developed market in Apple and Samsung Electronics, not promoting the record. Results of the recent Conference of Chinese manufacturers are compatible with its investment, it remains to be seen.

In the past year, Chinese manufacturers to develop quickly, and gain the favor of local consumers, managed to occupy the Chinese market to foreign brands from pulling down the horses. Through large-scale operations and hire a large retail network, local brands to rapidly replace the iPhone and Samsung Galaxy series mobile phones.

China shocked the industry in speed of the branding package for fancy features, there is no sign of slowing down. According to China's State intellectual property office, said last year's top ten patent applicants, seven is the smartphone maker. Data show that Oppo, Huawei applied for nearly 12,000 patents and millet, to account for one-third.

Market research firm IDC Research Director Huo Jinjie, China (Kitty Fok), said: "from the perspective of technology and innovation, Chinese manufacturers are very close to the Samsung Electronics and other industry leaders. China's mobile Internet market helps improve network service, which requires better performance hardware. Many local manufacturers seize the opportunities, tore up a copycat labels. ”

Rush at the forefront are Guangzhou Oppo, launched a fast, low light photography and 6GB standards. Until now, iPhone has yet to achieve the fast charge. As a leader in the Chinese market, Oppo is focusing on development of camera, and its target audience is avid camera enthusiasts and people who are not professional photography.

At the Mobile World Congress, Oppo has released its most advanced camera phone technology, that is, "5 times non-destructive zoom" technology. It is learnt that the Oppo telephoto landscape arrangement and wide angle lenses to form a vertical layout from special optical Prism refraction of light entering the lens group, and image fusion technology, and ultimately up to 5 times non-destructive Zoom effect.

In the world after Samsung and Huawei Technologies, Apple is also dedicated to P10 caused a stir at the show. Huawei last year released a dual camera mobile phone with an OLED display. This week, with more advanced products of Huawei, which sells for about $700 mobile phone has better Leica kashuang camera waterproof, fuselage, and 3D face recognition.

Huawei is confident last year said that within five years more than Apple and Samsung Electronics. In addition, Huawei has also sued Samsung Electronics infringement of their patents in China and America, and caused concern to the industry. Samsung followed a counterclaim.

In terms of marketing, Huawei cooperate with Leica, and the Hollywood actress Scarlett Johansson (Scarlett Johansson). In this way in China is rare. This week, the company continues cooperation with Leica and authority Pantone color agencies cooperation, adds special colors to P10. In addition, the GoPro sports camera manufacturers of the United States also comes pre-loaded with its P10 mobile editing applications.

Even lower prices and millet began to actively build a network user base of high-end route. Last October, the millet launched Mi MIX concepts of the ceramic body, close to full screen. This phone has "design genius," said Philip stark (Philippe Starck) design, with the price up to 3999 Yuan.

Millet will this week launch its first independent chip mobile phone products. Prior to this, mobile phone chips from Qualcomm and mediatek millet. Millet after Apple, Samsung, Huawei, also, another smartphone maker with its own chips. The independent chip, millet can not only cost savings, according to mobile phone special features special processor.

Canalys analyst Jammo said: "due to the surge in supply chain cost and retail channels for more intense competition, technological innovation is the focus on the core of mobile phone manufacturers in China this year. ”

外媒：中国手机厂商站稳本土市场，即将全球扩张 - 手机,中国国产手机 - IT资讯

彭博社分析称，低价战略帮助中国智能手机制造商站上了本土市场的顶端。不过，现在他们希望依靠尖端技术走向全球。

以下为文章概要：

中国大型智能手机制造商开始通过从设备配置到市场营销的全方位创新，力争摆脱“山寨”的坏名声。华为已宣布对苹果和三星电子展开大反攻，誓言在五年之中取而代之。

Oppo则借助在西班牙巴塞罗那举行的世界移动通信大会推出其最为先进的拍照技术，这显示其逐步走向成熟。作为中国最具价值的初创企业，小米则要推出自主设计的微处理器。

依靠性价比，中国大型智能手机制造商在本土市场赢得了口碑。这一策略帮助Oppo、华为以及Vivo登上了去年第四季度中国智能手机前三的宝座，这也是中国厂商首次包揽前三。苹果因此退居第四，而三星电子则被挤出了前五。

当下，这些厂商急于证明他们不仅是快速的应用者，也是创新者，在与全球智能手机两大巨头最新产品相比较时，他们的产品也能够脱颖而出。这三家公司在国际市场上也有所斩获，东南亚和印度的市场格局均显示了其竞争力。2016年第四季度，印度智能手机市场的前五强中，中国品牌占据四席。

市场研究公司Canalys分析师贾莫(Jia Mo，音译)表示：“由于国内市场竞争加剧，中国顶级制造商将目光放在了海外市场。他们争先恐后地推出新技术和创意，因为这些是全球扩张的关键。”

不过，中国手机品牌尚未在全球范围内得到认可。虽然联想、小米以及Oppo在部分亚洲市场有着不俗的成绩，但在苹果和三星电子占据主导的发达市场，尚未有可以宣扬的战绩。中国厂商近期发布会上的成果是否符合其投资预期，还有待观察。

过去的一年中，中国厂商发展速度很快，并获得了本土消费者的青睐，终于把长期占据中国市场的外国品牌拉下了马。通过稳定的规模化经营以及雇佣大规模的零售网络，本土品牌迅速取代了iPhone以及三星电子的Galaxy系列手机。

中国品牌打包花里胡哨功能的速度令业界震惊，目前尚没有放缓的迹象。据中国国家知识产权局称，去年十大专利申请者中，有七家是智能手机生产商。数据显示，Oppo、华为以及小米申请了近1.2万项专利，占到总数的三分之一。

市场研究机构IDC中国研究总监霍锦洁(Kitty Fok)表示：“从技术和创新角度来看，中国厂商非常接近三星电子等行业领导者。中国巨大的移动互联网市场有助于提升网络服务，这需要更优性能的硬件。很多本土制造商抓住这一机遇，撕掉了抄袭者的标签。”

冲在最前沿的当属广州的Oppo，其推出了快充、暗光拍摄技术以及6GB内存等标准。直到目前，iPhone还尚未实现快充。作为中国市场的领导者，Oppo正在专注于摄像头的研发，其目标受众则是狂热的自拍爱好者以及非专业摄影人士。

在世界移动通信大会上，Oppo发布了其最为先进的手机拍照技术，也就是“5倍无损变焦”技术。据悉，Oppo将长焦镜头横向排列，与广角镜头形成垂直布局，由特殊的光学三棱镜让光像折射进入镜头组，再经过图像融合技术，最终实现了高达5倍的无损变焦效果。

在全球范围内仅次于三星电子和苹果的华为也致力于在展会上发布P10引起轰动。华为去年发布了带有OLED显示屏的双摄像头手机。本周，华为带来了更为先进的产品，这款售价约700美元的手机具有更好的徕卡双摄、机身防水，并能进行3D人脸识别。

华为信心满满，其去年表示要在五年内超过苹果和三星电子。此外，华为还因为在中国和美国起诉三星电子侵权其专利，引发业界关注。三星电子随后进行反诉。

在营销方面，华为与徕卡进行合作，并请来了好莱坞女星斯嘉丽·约翰逊(Scarlett Johansson)。这种方式在中国企业中并不多见。本周，华为延续了与徕卡的合作，并权威色彩机构Pantone合作，为P10增加了独特新颖的色彩。此外，美国运动相机厂商GoPro还在P10中预装了其移动编辑应用。

即便是此前走低价策略并积极构建网络用户群的小米也开始走高端路线。去年10月份，小米推出了陶瓷机身、接近实现全屏的Mi MIX概念机。这款手机由有“设计鬼才”之称的菲利普·斯达克(Philippe Starck)设计，其售价达到了3999元人民币。

小米本周将发布其首款使用自主芯片的手机产品。在此之前，小米的手机芯片均来自高通和联发科。小米也将继苹果、三星电子、华为之后，又一个拥有自主芯片的智能手机制造商。有了自主芯片，小米不仅能够节约成本，也能够按照手机特殊功能特制处理器。

Canalys分析师贾莫表示：“由于供应链成本激增以及零售渠道更加激烈的竞争，科技创新将是中国手机厂商今年的关注核心。”