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published in(发表于) 2017/3/18 8:36:29
Taiwan’s 2016 sales rank: Samsung first, OPPO VI,

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Taiwan's 2016 sales rank: Samsung first, OPPO diliu-San star, millet, Android phones-IT news

According to IDC (international data information-) 2016 mobile market survey in 2016, 9.19 million the total mobile phone market in Taiwan, representing decline of 17%. 95% number of smartphones to the overall total of 8.74 million, compared with the 2015, down 18%, since coming into the market for smart phones, declines for the first time, and negative growth in the double digits.

IDC Senior Research Manager Yan Lanxin says: "2016 for most brands of mobile phones is pretty challenging year, more saturated in the Smartphone market, product differences narrow, the main function to the camera, fingerprint identification, waterproof and dustproof, etc have been widely appear in most high-end models. Screen sizes, designs, and has no significant hardware and software performance under differences, driven not only by offering a price-maker, only the more emphasis on special features such as dual-lens design, dynamic or static photography, quick charging, battery capacity, material processing, such as more detailed topics and technical performance. ”

Statistics 2016 Taiwan smartphone market, in conditions of most brands have a negative annual growth, Samsung (Samsung) champion, won the annual shipments of Taiwan first,, occupation, with 22% Apple (Apple). Though after Galaxy Note 7 battery incidents rely Samsung Galaxy Galaxy J7 series and Note 5, Galaxy S7 Edge to harness the success ahead of Apple by two percentage points.

In Taiwan for the first time on the iPhone under the new first wave assists delivery area, Apple market share ranked second with 20%. Asus (Asustek) under the Zenfone 2 Zenfone 3 hot and Laser, 18% market share ranked third, ahead of fourth-place HTC (HTC) 3%, Sony (Sony), sitting fifth, with 9%. It is noteworthy that in mainland China in the near future regional and global eye OPPO (OPAL), at the 204% annual growth rate beyond the Infocus (InFocus), LG (LG), Xiaomi (millet), jumped 2016 Taiwan's sixth place in the Smartphone market.

Vision 2017 of the smart-phone market, because Taiwan is in the Plateau State in mature markets, but also because of the Android camp competitors without special specifications, product, topic or brand, is bound to get into price wars quagmire, is difficult to achieve huge growth in shipments. But iOS is benefiting from the market to the 10 anniversary of the iPhone version of the expectations and topics, in 2017, the only operating system that can be expected to grow modestly. But in view of the new iPhone the second half began publishing, the main growth momentum is expected to be an explosion in the year 2018.

In 2016, has reached 50%, accounts for more than 5.5-inch big-screen flat cell phone (Phablet), will still be the mainstream market to maintain its growth momentum, statistics in 2017, more than 5 inches of smart phones will be shipped up to 84% shares.

Note: the flat cell phone (Phablet) represent more than 5.5 inches here, under 7 inch smart phone and calls a tablet.


台湾2016年手机销量排名:三星第一,OPPO第六 - 三星,小米,安卓手机 - IT资讯

根据IDC(国际数据资讯-)2016年手机市场调查报告显示,2016年中国台湾地区手机市场总量919万支,较去年衰退17%。其中智能手机数量占整体的95%,合计874万支,与2015年相比,衰退18%,为智能手机进入台湾市场以来,第一次出现衰退局面,并出现高达双位数的负成长。

IDC资深研究经理严兰欣表示:“2016对大部分的手机品牌厂商来说是相当具有挑战的一年,在智能手机市场愈趋饱和,产品差异性缩小,主要功能于相机表现、指纹辨识、防水防尘等已广泛出现在多数中高端机种。在屏幕尺寸、外观设计、软硬件表现上已无显著区别下,驱使不想仅利用价格比拼的厂商,只能更强调特殊功能如双镜头设计、动态或静态摄影表现、快速充电、电池容量、材质制程等更细部的话题与技术表现。”

统计2016中国台湾地区智能手机市场,在多数一线品牌均呈现年度负成长的状况下,Samsung(三星)独占鳌头,拿下台湾全年出货量第一,以22%的市占领先Apple苹果)。虽然历经Galaxy Note 7电池事件,三星倚赖Galaxy Note 5、Galaxy S7 Edge与Galaxy J7系列力挽狂澜,成功领先Apple两个百分点。

而在台湾第一次列于iPhone新机首波发货地区的助攻下,Apple以20%的市占位居第二。Asus(华硕)也在Zenfone 2 Laser与Zenfone 3热销下,以18%市占率名列第三,领先第四名的HTC(宏达电)三个百分点,而Sony(索尼)则以9%的市占稳坐第五。值得注意的是近期在中国大陆地区与全球表现亮眼的OPPO(欧珀),更以204%的年成长率,超越Infocus(富可视)、LG(乐金)、Xiaomi(小米),跃升2016台湾智能手机市场的第六名。

展望2017年的智能手机市场,由于台湾已进入成熟市场的高原期状态,Android阵营更因为竞争者多,若无特殊规格、产品话题性或品牌优势者,势必陷入价格战的泥潭,出货量亦难达到巨幅成长。但自成一格的iOS则受惠于市场对10周年版iPhone的期待与话题,成为2017年唯一可预期小幅成长的操作系统。但鉴于iPhone新机下半年始发布,主要成长力道亦预计会爆发在2018年。

而在2016年已达到50%市占的5.5寸以上大屏幕平板手机(Phablet),仍将是市场主流,维持其成长力道,统计5寸以上的智能手机在2017年将达到八成四以上的出货市占。

注:平板手机(Phablet)在此处代表5.5寸以上,7寸以下的智能手机与可通话平板电脑。





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