Google use hatred for gain Europe a large number of companies have withdrawn advertising-Google, Google-IT information

Web search service provider Google, 90% of its revenue from search advertising, which is placed on the right side of the top of the search results and text ads. Foreign media news, Google search advertising in Europe now faces a crisis, because the client's advertisement and hatred, extremism appears in, a large number of companies, the media and Government agencies, is revocation of Google and YouTube's advertising business.

According to the guardian and other media reports, this year is more than one national election year in Europe, many countries oppose globalization, conservative politicians campaign against immigration. Therefore, many on the Internet hate speech and extremist content affects the nerves of Europe from all walks of life.

These days, many agencies have said revocation of Google and YouTube's advertising, the advertisers say, in their ads in Google and YouTube page, and the "inappropriate" content to appear together, hurt the image.

YouTube video ads, for example, by advertising into cooperation, advertisers will spend about half were assigned to the video Uploader. Now 1000 times played advertisers will need to cover the cost of about $7. British media said that some extremist organizations can use YouTube to upload videos and receive hundreds of thousands of dollars in revenue.

It is reported that advertisers against extremism, even involving the 3 former Klan leader David Duke.

According to the BBC report, the guardian, Britain's channel four and the BBC (British Broadcasting Corporation) has dropped Google and YouTube ads. More and more European companies and the media are to follow, including Sky TV, the telecom operator Vodafone in Europe, as well as a number of banks.

French advertising agency Havas (whose clients include telecom operator O2, Royal Mail) removed ads from Google since last week. In addition, the world's third largest advertising giant Publicis, said was a comprehensive assessment and the advertising partnership between Google and YouTube.

The world's largest advertising company WPP (owns media buying company GroupM's), has not been fully removed Google ads, but advertisers and customer engagement, understand the attitude of advertisers.

GroupM's Rob Norman, the Chief digital officer for Sky News said Google's public apology to those advertisers that goodwill impairment.

Recently, some members of the European and British criticism of Google, that the company did not contain extremist content on the Web, even using them for profit.

For criticism, Google said, while advertising and content match has developed strict policies, but sometimes there are deviations.

British Government also suspended broadcast on YouTube before the blood-recruitment and advertising, also asked Google executives to participate in the "interview".

It is reported that recently organized European "advertising in Europe week", Google advertising executive Matt Brittin in Europe will be present, he will also be questioned by participants.

Google's Web search is now the world's largest service providers, while Google diversified business expansion, but today, the ads still accounted for 90% of Google revenues, Google is also known as the world's largest advertising company.

Google is not a content company, but only by the manufacturers of computer algorithms for web scraping, content aggregation, and Google and YouTube's algorithms and reviewing system, still could not prevent some poor content and extreme remarks appeared on the Web. For example, in the United States presidential election, Google search for public opinion has been criticized because recommended some fake news site in the search results, used false statistical data to interfere with voters.

On YouTube, the company allows videographers to upload free content, for hatred, extreme videos failed to remove in a timely manner.

In order to reduce the dependence on Internet advertising, Google began the development of innovative projects in recent years, but the disappointment is, most of these projects end in failure, unable to contribute substantial revenue. Google has failed new projects including ground fiber optic broadband Internet access, smart glasses, high altitude UAVs, robots, Google's efforts suffered a setback in smart homes, another autonomous driving technology research and development team is to progress, "snail" delays to develop practical products and technology, overtaken by other competitors.

Google's Android has become the world's largest mobile phone system, accounted for 85% of the market share. But Google profit directly from the Android ecosystem channels only Play content store, and a massive search advertising compared to negligible revenue Play.

There is no doubt, traditional Web search services has shown a "frail". Agency data shows the mobile Internet era, people focus more on APP (mobile software), inefficient Web searches and gradually been abandoned by the user, in fact, Web pages and Web sites have also become Internet information and application services declining role.

谷歌利用仇恨内容牟利：欧洲大批企业撤销广告 - 谷歌,Google - IT资讯

网页搜索服务商谷歌，其九成的收入来自于搜索广告业务，也就是放置在搜索结果顶部和右侧的文字广告。据外媒最新消息，谷歌搜索广告业务目前在欧洲面临一场危机，因为客户的广告和仇恨、极端主义等内容出现在一起，大量的公司、媒体和政府机构，正在撤销谷歌和YouTube的广告业务。

据英国《卫报》等媒体报道，今年是欧洲多个国家竞选年份，多国出现了反对全球化、反对移民的保守派政客竞选的现象。因此，网络上诸多仇恨言论、极端主义内容因牵动了欧洲各界的神经。

近来，许多机构纷纷表示撤销谷歌和YouTube的广告，这些广告主表示，他们的广告在谷歌网页和YouTube中，和那些“不恰当”内容出现在一起，损害了形象。

以YouTube的视频广告为例，按照广告分成合作，广告主的开支将有一半左右被分配给视频的上传者。目前每1000次播放广告主需要支付大约7美元的费用。英国媒体指出，一些极端主义组织可以用YouTube上传的视频，获得几十万美元的收入。

据悉，广告主反对的极端主义内容中，甚至涉及到了3K党前任领导人David Duke。

据英国BBC报道，卫报、英国四频道以及BBC（英国广播公司）已经撤销了谷歌和YouTube的广告。越来越多的欧洲公司和媒体正在效仿，包括天空电视台、欧洲电信运营商沃达丰，以及多家银行。

法国广告代理公司Havas（其客户包括电信运营商O2、皇家邮政局）从上周开始从谷歌撤下广告。另外，全球第三大广告巨头Publicis表示，正在全面评估和谷歌、YouTube之间的广告合作。

全球最大广告公司WPP（旗下拥有媒体采购企业GroupM's），目前尚未全面撤下谷歌广告，但是已经和广告主客户展开接触，了解广告客户的态度。

GroupM’s的首席数字官Rob Norman对天空新闻台表示，谷歌应该向那些商誉受损的广告主公开道歉。

近来，欧洲和英国的部分议员对谷歌提出批评，认为该公司没有遏制网络上的极端主义内容，甚至用这些内容来牟利。

对于外界的批评，谷歌表示对广告和网络内容的匹配制订了严格的政策，但是有时候也会存在偏差。

英国政府之前也暂停在YouTube播出有关征兵和鲜血的广告，另外要求谷歌高管参加“约谈”。

据悉，最近欧洲将会举办“欧洲广告周”活动，谷歌负责欧洲广告业务的高管Matt Brittin将会出席，他也将遭到与会者的质疑。

谷歌目前是全世界最大的网页搜索服务商，虽然谷歌进行了多元化业务扩张，但是时至今日，广告依然贡献了谷歌九成的收入，谷歌也被称之为全世界最大的广告公司。

谷歌并非一家内容公司，而仅仅是通过计算机算法进行网页抓取、内容聚合的厂商，而谷歌和YouTube目前的算法和审核制度，依然无法阻止一些低劣内容和极端言论出现在网络上。比如在美国总统大选中，谷歌搜索遭到舆论批评，原因是在搜索结果中推荐了一些假新闻网站，用虚假的统计数据干扰选民。

在YouTube上，该公司允许视频制作者上传自由制作的内容，对于仇恨、极端主义的视频未能够及时删除。

为了降低对于网络广告的依赖，谷歌近些年开始研发各种创新项目，但是令人失望的是，这些项目大多数以失败告终，无法贡献实质性的收入。谷歌先后失败的新项目包括地面光纤宽带、智能眼镜、高空上网无人机、机器人，谷歌在智能家居的努力也受到了挫折，另外自动驾驶技术研发团队被指进展“慢如蜗牛”，迟迟不能够形成实用的产品和技术，被其他竞争对手赶超。

谷歌开发的安卓系统，已经成为全世界最大的手机系统，占据了八成五的市场份额。不过谷歌从安卓生态直接获利的渠道，仅有Play内容商店一项，和庞大的搜索广告相比，Play的收入几乎可以忽略不计。

毋庸置疑的是，传统的网页搜索服务已经呈现出“老态”。机构数据显示移动互联网时代，人们更多关注APP（手机软件），效率低下的网页搜索逐步被用户放弃，实际上网页和网站也已经成为互联网信息和应用服务的没落角色。