Google Alphabet 16 acquisition of 200 companies of the parent company, which is a failure-Alphabet, Google-IT information

Thestreet.com wrote on Thursday, according to data from market research firm CB Insights, since 2001, Alphabet of the parent company Google has completed nearly 200 m. Whether it's YouTube,
Href = "http://Android.iThome.com/" target= "_blank" >Android, Google maps or the latest Smartphone Pixel,Alphabet has been using acquisitions and investments to support existing technologies or developing new business. Acquisition of effective help Alphabet became the global tech industry giants.

But the acquisition is not Alphabet can bear fruit. The company announced on Wednesday, will shut down solar-powered UAV business Titan Aerospace. On Tuesday news that, Alphabet is negotiating with the rival Planet Labs, to sell its Terra Bella satellite imaging unit. Alphabet acquired Skybox Imaging in 2014, the startup is the predecessor of Terra Bella.

Thestreet.com founder jimu·kelaimu (Jim Cramer), Alphabet made the decision to cut off the drone program, show that in terms of business feasibility, the company is carrying out its control spending, does not go beyond its boundaries of discipline.

Indeed, as the United States's second-largest listed company by market capitalisation, Alphabet of some major investments actually made huge returns. The company in 2006 for $1.65 billion acquisition of YouTube, their access to the media and entertainment industry. Although the purchase price when look very high, but in the past decade, as YouTube's business continues to grow, the deal has proved to be a very sensible deal. United States Bank analyst in 2015, which had been expected valuation for YouTube alone has more than $70 billion, this valuation than 85% market value of standard and poor's 500 companies are high.

Another success story is the Alphabet in the 2005 acquisition of Android. According to Android later issued annual reports shows that amount was only about $50 million to buy Android. With Android, Google developed its own mobile operating system, and dominate the mobile smart phone market in the world. At present, only Android and Apple's iOS barely able to compete.

But don't expect the Alphabet executives in the short term to reduce new investment in innovation and technology. BI has previously pointed out that back in August 2014, Alphabet since 2011 has spent more than $28 billion acquisition of the 163 companies. Although Alphabet acquisition technique can still see, but it is to be noted that, Alphabet has abandoned part of the acquired assets. Alphabet appeared in the acquisition of some of the following failure:

Slide (2010)

Alphabet Slide in August 2010 for $182 million acquisition of social networking site, to expand your social network and game design skills. Alphabet originally expected Slide Facebook powerful competitors. But Slide game never reaches Alphabet expected height. Bought the company two years later, the closed Slide Alphabet.

Alphabet Technical Director of Dawei·kelaze (David Glazer) on August 6, 2010, has published a blog post saying, "Slide since joining the team, we will increase investment, and make our service culture. We will develop an open, transparent and interesting technology, makes it easy for users to communicate with friends and family, to obtain useful information. ”

Motorola mobility (2011)

Alphabet in the technology industry was taken aback by August 2011, when the company announced a $12.5 billion price to buy Motorola mobile. At the beginning of Motorola, there had been general agreement that Alphabet will enter the consumer electronics industry. But soon, Alphabet in 2014 with a price of us $2.9 billion sale to Motorola mobile Lenovo Group.

Alphabet CEO Larry page (Larry Page) published a blog post saying at Motorola, "Google not only applied to Android with Motorola, but also to increase competition, to provide consumers with accelerated innovation, more choices, and a wonderful experience. These great experiences I would greatly increase the shareholder value with confidence. ”

Motorola on the Alphabet of costly flops, which is believed to greatly overestimate the value of Motorola mobility. Upon completion of the acquisition in three years, Motorola mobility brought billions of dollars of losses to the Alphabet. In the business after the sale to Lenovo hardware, Alphabet retained most of Motorola mobility's patented assets.

Nest Labs (2014)

Alphabet on February 7, 2014 for $3.2 billion acquisition of popular manufacturers of intelligent home devices Nest Labs, hoping the deal into the smart home market.

Alphabet at the time of the 10-K file has said, "we expect this acquisition will enhance the Alphabet's package of products and services, Nest and allowed to continue to innovate in the field of intelligent home devices, so that the company's products reach more users in more countries. ”

Nest in the Alphabet after trading subsidiaries in smart home, but the deal did not bring hoped-for return to the Alphabet. Nest has since experienced several rounds of restructuring, the latest round of restructuring the whole platform Nest team into Google, so as to create a unified Internet platform. Reported that the Nest was acquired after the performance has been poor, 2015 sales income of only US $340 million, not Alphabet to set sales targets.

Titan Aerospace (2014)

Alphabet on April 14, 2014 acquired a start-up company founded only two years Titan. The purpose of acquisition of Titan, is through the design of solar latitude drone to expand Internet services in less developed countries and regions around the world. Titan team at the end of 2015 is indexed in the Google x lab.

Google x Media Lab Wednesday confirmed that the Agency has terminated its solar-powered unmanned aerial vehicle development project to provide Internet access services. Google x lab is part of Google's parent company Alphabet, is mainly responsible for innovative research and development projects.

Google x lab says the business staff will be redeployed to other projects of research and development, Internet access including high altitude balloons, as well as express the drone project. Google x lab said, after a comparative assessment, to provide Internet services for the population on the ground and high altitude balloon project (Project Loon) is more promising. This project has been tested in multiple areas. Google x-labs will launch a large amount of helium balloons, their mobile communication base stations and ground communications, and Internet access service, the air bags will also be the main service in remote areas of developing countries.

谷歌母公司Alphabet 16年收购200家公司，这些是败笔 - Alphabet,谷歌 - IT资讯

Thestreet.com周四撰文指出，市场调研公司CB Insights提供的数据显示，自2001年以来，谷歌母公司Alphabet已完成了近200笔并购交易。无论是YouTube、href="http://android.ithome.com/" target="_blank">Android、谷歌地图还是最新推出的智能手机Pixel，Alphabet一直使用收购和投资用于支持现有技术，或是拓展新业务。收购有效的帮助Alphabet成为了全球科技产业的巨擎。

不过Alphabet的收购并不是都能结出丰硕的果实。该公司在周三就宣布，将关停太阳能无人机业务Titan Aerospace。本周二有消息称，Alphabet正在同竞争对手Planet Labs进行谈判，将向后者出售旗下的Terra Bella卫星成像部门。Alphabet在2014年收购了Skybox Imaging，这家初创公司正是Terra Bella的前身。

Thestreet.com创始人吉姆·克莱姆（Jim Cramer）指出，Alphabet做出砍掉无人机项目的决定，表明在业务可行性方面，该公司正在践行其控制支出、不超越其边界的纪律。

诚然，作为美国第二大市值上市公司，Alphabet的一些重大投资确实取得了丰厚的回报。该公司在2006年斥资16.5亿美元收购YouTube，让其进入了媒体和娱乐产业。虽然这一收购价格在当时看上去非常高，但在过去的十年中，随着YouTube业务的不断壮大，此交易已被证明是非常明智的交易。美国银行分析师在2015年曾预计，单是YouTube的估值就已超过700亿美元，这个估值比85%标准普尔500指数成份股企业的市值都高。

另一个成功案例则是Alphabet在2005年收购Android。根据Android随后发布的年报显示，收购Android的金额仅为5000万美元左右。借助Android，谷歌开发出了自己的移动操作系统，并统治了全球移动智能手机市场。目前，只有苹果的iOS勉强能够与Android匹敌。

不过别指望着Alphabet高管在短期内减少对新兴和创新技术的投资。BI此前曾指出，追溯到2014年8月，Alphabet自2011年以来已斥资超过280亿美元收购了163家公司。虽然Alphabet收购的技术仍能够看到，但需要指出的是，Alphabet已经放弃了部分的收购资产。以下为Alphabet收购中出现的一些败笔：

Slide（2010年）

Alphabet在2010年8月斥资1.82亿美元收购了社交网站Slide，用于扩展自己的社交网络和游戏设计能力。Alphabet原本指望着Slide成为Facebook强有力的竞争对手。但是Slide的游戏应用从来也没有达到Alphabet预想到的高度。在收购这家公司两年之后，Alphabet关闭了Slide。

Alphabet技术主管大卫·克拉泽（David Glazer）在2010年8月6日曾发表博客文章称，“Slide团队加盟后，我们将加大投资力度，使我们的服务社交化。我们将开发开放、透明和有趣的技术，使用户能方便地与亲朋好友沟通，获取有用的信息。”

摩托罗拉移动（2011年）

Alphabet在2011年8月让科技产业感到震惊，当时该公司宣布以125亿美元总价收购了摩托罗拉移动。在收购摩托罗拉移动之初，外界曾普遍认为Alphabet将进入消费电子产业。但是很快，Alphabet就在2014年以29亿美元的价格把摩托罗拉移动出售给了联想集团。

Alphabet首席执行官拉里·佩奇（Larry Page）在收购摩托罗拉移动时发表博客文章称，“谷歌与摩托罗拉的结合不仅将给Android增压，而且也能够加强竞争，向消费者提供加速创新、更多选择、以及美妙的体验。我对这些伟大的体验将会极大增加股东价值充满信心。”

收购摩托罗拉移动对Alphabet代价高昂的败笔，因为后者被认为极大的高估了摩托罗拉移动的资产价值。在完成收购的三年时间中，摩托罗拉移动给Alphabet带来了数十亿美元的亏损。在把硬件业务出售给联想集团之后，Alphabet保留了摩托罗拉移动大多数的专利资产。

Nest Labs（2014年）

Alphabet在2014年2月7日斥资32亿美元收购了热门的智能家居设备厂商Nest Labs，希望借助这一交易进军智能家居市场。

Alphabet在当时的10-K文件中曾表示，“我们预计这一收购将增强Alphabet的整套产品和服务，并让Nest继续在智能家居设备领域进行创新，让该公司的产品触及到更多国家的更多用户。”

Nest在交易后成为Alphabet的智能家居子公司，但此交易并未给Alphabet带来希望中的回报。Nest此后经历了多轮重组，最新一轮的重组将把Nest整个平台团队并入谷歌，从而打造出统一的物联网平台。有报道称，Nest被收购后的表现一直不佳，2015年的销售收入仅为3.4亿美元，未达Alphabet为其设定的销售目标。

Titan Aerospace（2014年）

Alphabet在2014年4月14日收购了创办只有两年时间的初创公司Titan。收购Titan的目的，是通过该公司设计的太阳能高纬度无人机，向全球欠发达国家和地区推广互联网服务。Titan团队在2015年年底被编入Google X实验室。

Google X实验室周三对媒体证实称，该机构已经终止了太阳能无人机提供上网服务的开发项目。Google X实验室隶属于谷歌母公司Alphabet，主要负责各种创新研发项目。

Google X实验室表示，这一业务的工作人员将会被抽调到其他项目的研发中，其中包括高空上网气球以及快递无人机项目。Google X实验室称，经过对比评估，在给地面人口提供上网服务上，高空气球项目（Project Loon）更有发展前景。这一项目已经在多个地区进行测试。Google X实验室将会发射大量的氦气球，它们将和地面的移动通信基站通信，从而大范围扩大互联网接入服务，这些气球也将主要服务发展中国家的偏僻地区。