2017, the Silicon Valley tech giant European crisis-in Silicon Valley, Google, Apple, Facebook-IT information

In the view of European history and geography, North America is only European civilization out of a branch on this tree. But today, the European market with 500 million consumers has become fertile ground for North American technology giants reap profits fertilize the soil.

Mindset and reality of asymmetry to create not just Dumas jealous of Alexandre Dumas's "love and hate", is as fierce as the Beijing real estate inheritance interests.

From the Marshall era, "Americans" has played an important role in Europe. But in hundreds of years, respectively, dominate the world of European countries are not willing to become United States people profit providers.

Dream of history never stopped searching, and the pursuit of real interest has never stopped, 28 Member States of the European Union policymakers became Silicon Valley companies dominate the digital world's most active and most fierce critics. Their condemnation of the Silicon Valley companies, including failure to pay or even to evade local taxes, collected a vast amount of disclosure of users ' personal information, and so on.

In just the past in 2016, the tensions finally erupted: in August the European Commission ruled Ireland government law to give Apple tax advantage contrary to fair competition, requiring Apple to Ireland Government to pay 13 billion euros (about 13.7 billion US dollars) tax on Google was accused of unfairly favouring its own digital services Uber is limited in some areas of service ... ...

Europe used to be a "big brother", but have already used in the world when the boss of Americans now do not buy it, all the above companies have denied the existence of irregularities.

No permanent friends, only permanent interests. Enter in 2017, the Silicon Valley company will face more pain in Europe. Many beginning in 2016 or earlier surveys have an end will be China's rooster. If Silicon Valley companies win, waiting for the United States Science and technology giant and the new President will be a beautiful scenery of the future. And if the Silicon Valley companies ended in defeat, they may not only be forced to change business practices in Europe, will also see a change in operating practices of other overseas markets.

Below, Xtecher to check United States technology giant 2017 will be facing the kind of crisis in the European market:

Apple: history's biggest ticket waiting for you

Apple 2017 on the European priority is to appeal the 13 billion euros of tax tickets. Ireland's lawmakers also appealed the decision of the EU's executive arm, the European Commission, consider that the Commission has exceeded its jurisdiction, and Apple did not receive preferential tax treatment. These two appeals cases, scheduled in Europe by the end of this year, China's Supreme People's Court for a hearing.

In this case trump after he came into power, is likely to address the growing number of hands from a political perspective. United States new President has made it clear that Trump will be through preferential tax policies to encourage United States enterprises in overseas stores of cash back to the United States. If Trump to continue to implement the policy, the law enforcement agencies of both sides of the Atlantic will inevitably be on whether to go to the United States on the issue of corporate tax standoff.

Google: after losing money had "forgotten"

Google current in Europe faced three search services and the popular smart phone operating system Android-related antitrust litigation.

First with Google are not just related to the promotion of own products, may this spring in the obtained results. Case could put Google at the highest 10% global revenues of punishment, equivalent to about US $7.5 billion. Google has denied deliberately favour its own products, and the company has spent nearly $500 million in the whole of Europe and good. Google's appeal against the verdict in the case could last for years.

Google's European operations also face the problem of pay taxes. Google in most European countries only very few taxes, why is Google's financial report almost low tax all incomes are registered in Ireland. Google's European headquarters are located in Ireland's capital Dublin. France this year, the Government is likely to decide whether to ask Google to pay taxes required to pay more than $1 billion over the years.

Google France appeals the decisions of the data protection regulators, who believed that "right to be forgotten" (right-to-be-forgotten) laws extend beyond European search engines. In accordance with the "right to be forgotten" current requirements associated with European individuals may, under specific circumstances, asked Google to remove links to their Web content. Google's appeal will be heard this year.

Facebook: "Chinese new year"

Because it plays an increasingly important role in the European economy, the social media giant Facebook has become the object of European officials aimed at.

In 2017, Facebook in France, and Spain, and Germany and the Netherlands the findings will be released, these countries the company tracks have been previously registered users and non-registered users use Facebook's practices were under investigation. Facebook previously in Belgium has won a similar lawsuit.

Previously also accused Facebook of the European Union in the process of regulatory approval of its $19 billion acquisition of WhatsApp is misleading. Facebook could face hefty fines. The European Commission said, Facebook acquired in 2014 while inaccurately claimed that it is technically impossible to automatically merge Facebook user information and WhatsApp. Facebook responded to the needs in this regard before the end of January 2017.

View Facebook in the United States during the presidential election failed to halt the false news of the raging, this issue raises a similar concern and worries in Europe. Some European officials have asked Facebook to such information and a more positive response to the hate speech.

Facebook announce Joint third after the implementation of investigative agencies cracking down on fake news, Germany was not satisfied with the move, the Government seems to be. It is reported that for fear of Facebook fake news will affect the 2017 election Germany Government is brewing fine for network news. Social Democratic Party Parliament, if false news did not immediately deleted, Facebook will result in fines of up to 500,000 euros.

Facebook in 2017, really suffered from the "die" crisis ... ...

Uber: Europe has "local protection"

European markets are Uber is one of the most important international markets. But in parts of Europe the taxi associations and legislators condemn Uber taxi service provider does not comply with local laws and support since the unfair competition, Uber's development is struggling in Europe.

Regional Court of China's Supreme People's Court of the European Union the European Union (European Court of Justice) trial in November last year the European countries the main lawsuit against Uber. As China's Supreme People's Court of the European Union, the decision will affect the future operation of Uber in the 28-nation bloc as a whole. The case is expected to be in April this year to make the trial results.

If Uber is identified as in the present case the transport service, it will be forced to comply with tough European rules of taxi management, shall not offer cheaper services. If the Court rules that Uber is a digital platform, the company will be able to more aggressive expansion in the European market.

Amazon: all talk and no action, the EU does not dry

Compared to other giants of "love-hate" Europeans for Amazon feelings far more "pure". As early as in June 2014, Germany Berlin the third session of the International Trade Union Confederation (International Trade Union Confederation, ITUC for short), Amazon CEO Bezos (Jeff Bezos) was selected as the "world's worst bosses."

Elected "world's worst" four months later in October 2014, the European Commission announced that Luxembourg shall be exempt from the Amazon Luxembourg subsidiaries of enterprise income tax investigations, investigations of its practices are in breach of EU State aid rules. Investigators said at the time, Amazon in the European market, that "most" profit from its Luxembourg subsidiary, and the company is exempt from tax because of its organization structure. Currently, Amazon is still awaiting the findings of the Commission of the European Union published.

Amazon has denied the Commission's allegations and said the company has been in compliance with the business tax provisions of the State. The European Commission's investigation results are expected to be due out this summer, the results will give McDonald's, Starbucks and other United States companies have far-reaching effects.

For an early resolution of the problem, Amazon in 2015, has announced that the company will be taxed separately in major European countries, but not, as in the past, only Luxembourg tax. Today, 2017 of the new year's Bell has struck more than half a month, Amazon still only Luxembourg tax businesses.

The rooster and meet commitments, time seems to have arrived ... ...

2017，硅谷科技巨头的欧洲危机 - 硅谷,谷歌,苹果,Facebook - IT资讯

在欧洲历史和地理学家看来，北美洲只不过是欧洲文明这棵大树上伸出去的一根枝杈。但今天，拥有5亿消费群体的欧洲市场早已成为了北美科技巨头们收割利润的沃土肥田。

心态与现实的不对称造就的不仅仅是大仲马嫉妒小仲马式的“爱恨交织”，更是如北京房产继承权一般激烈的利益争夺。

从马歇尔时代开始，“Americans”就已在欧洲扮演重要角色。但是曾经在几百年的时间里分别主宰世界的欧洲诸国并不甘心成为美国人民的利润提供者。

对历史旧梦从未停止过的寻觅，以及对现实利益从未停止过的追求，让欧盟28个成员国的决策者们成为了硅谷公司主宰数字世界最积极也是最激烈的批判者。他们对硅谷公司的谴责，包括未足额支付甚至逃避本地税款、大量收集甚至泄露用户个人信息等等。

在刚刚过去的2016年，这种紧张的关系终于迎来了爆发：8月欧盟委员会裁定爱尔兰政府违法给予苹果公司税务优待，有违公平竞争，要求苹果向爱尔兰政府补缴130亿欧元（约合137亿美元）税款；谷歌被指责不公正地偏袒自己的数字服务；Uber在部分地区被限制服务……

尽管欧洲曾经是“老大哥”，但早已习惯了在全世界当老大的美国人如今并不买账，上述所有公司均否认存在不正当行为。

没有永远的朋友，只有永远的利益。进入2017年，硅谷公司将在欧洲面临更多的痛苦。许多始于2016年甚至更早的调查都将会在中国的鸡年做个了断。如果硅谷公司取得胜利，等待美国科技巨头和新总统的将是一个风景无限美好的未来。而硅谷公司如果以失利收场，他们可能不仅将被迫改变在欧洲地区的运营惯例，也将会改变在其它海外市场的运营惯例。

下面，Xtecher就来盘点一下美国科技巨头2017年将会在欧洲市场面临什么样的危机：

苹果：史上最大的罚单等着你

苹果2017年在欧洲的首要大事，便是对130亿欧元的税款罚单进行上诉。爱尔兰的立法者同样也对欧盟执行机构欧盟委员会的决定进行了上诉，认为欧盟委员会的做法已超越其管辖权范围，且苹果并未收到税收优惠待遇。上述两宗上诉均预计于今年年底在欧洲中国最高人民法院院进行听证。

这一案件在特朗普上台之后，很可能会在处理时越来越多的从政治的角度下手。美国新一任总统特朗普已经明确表示，将会通过税收优惠政策鼓励美国企业把存储在海外的现金带回美国。如果特朗普继续执行这一政策，欧美两地的执法机构将不可避免的会在是否向美国企业征收税款的问题上产生对峙。

谷歌：赔钱之后还得“忘了”

谷歌当前在欧洲面临着三宗与搜索服务和流行智能手机操作系统Android相关的反垄断诉讼。

第一宗与谷歌不公正的推广自有购物产品有关，可能会在今年春天得出审判结果。此案可能让谷歌面临最高10%全球营收的处罚，约相当于75亿美元。谷歌此前已否认蓄意偏袒自有购物产品，且这家公司已花费了接近5亿美元在整个欧洲示好。谷歌对本案判决结果的上诉，可能会持续多年时间。

谷歌的欧洲业务同样也面临着补缴税款的问题。谷歌在大多数欧洲国家都只交很少的税款，缘由是谷歌财务报告几乎把所有收入都登记在低税率的爱尔兰。谷歌欧洲总部就设在爱尔兰首都都柏林。法国政府很可能会在今年决定是否要求谷歌补缴多年来需缴纳的超过10亿美元的税款。

谷歌此前已对法国数据保护监管部门做出的决定进行了上诉，因为后者认为，“被遗忘权”（right-to-be-forgotten）法律适用范围扩大至欧洲之外的搜索引擎。按照“被遗忘权”当前的规定，与欧洲有联系的个人可以在特定情况下，要求谷歌删除与他们相关的网络内容链接。谷歌的上诉将会在今年进行听证。

Facebook：“年关”到了

因为在欧洲经济中扮演着越来越重要的角色，社交媒体巨头Facebook已逐渐成为了欧洲官员们瞄准的对象。

2017年，Facebook在法国、西班牙、德国和荷兰的调查结果将会出炉，上述国家此前均已对该公司追踪注册用户和使用Facebook服务的非注册用户的做法展开了调查。Facebook此前在比利时已赢得了类似的一起诉讼案。

欧盟此前还指责Facebook在其190亿美元收购WhatsApp的监管审批过程中进行误导。Facebook可能面临巨额罚款。欧盟委员会表示，Facebook在2014年收购期间不准确地声称在技术上不可能自动合并Facebook和WhatsApp的用户信息。Facebook需要在2017年1月底之前就此做出答复。

鉴于Facebook在美国总统大选期间未能制止虚假新闻的肆虐，此问题在欧洲也引发了类似的顾虑和担忧。一些欧洲官员已经要求Facebook对此类信息和仇恨言论做出更积极的反应。

在Facebook宣布将联合第三方实施调查机构打击假新闻后，德国政府似乎对这一举措并不满意。据悉，因担心Facebook虚假新闻会影响2017年的大选，德国政府正在酝酿针对网络假新闻的罚款。社会民主党议会表示，如果相关假新闻没有立即删除，将对Facebook造成最多50万欧元的罚金。

Facebook在2017年，真的遭遇到了“非死不可”的危机……

Uber：欧洲也有“地方保护”

欧洲市场是Uber最重要的国际市场之一。但是在部分欧洲出租车协会和立法者谴责打车应用服务提供商Uber不遵守当地法规支持不公平竞争以来，Uber在欧洲的发展变得举步维艰。

欧盟区域的中国最高人民法院院欧洲联盟法院（European Court of Justice)在去年11月开庭审理了欧洲多国多主体控诉Uber的官司。作为欧盟中国最高人民法院院，其判决将会影响Uber在整个欧盟28国的未来运营。本案预计将在今年4月做出审判结果。

如果Uber在本案中被认定为运输服务，它将被迫遵守欧洲强硬的出租车管理规则，不得提供一些低价服务。如果法庭裁定Uber是数字平台，这家公司将能够在欧洲市场进行更激进的扩张。

亚马逊：光说不练，欧盟不干

相比其他巨头的“爱恨交织”，欧洲人对于亚马逊的感情显然更加“单纯”。早在2014年6月，在德国柏林举办的第三届国际工会联盟(International Trade Union Confederation,简称ITUC)上，亚马逊CEO贝索斯(Jeff Bezos)就被选为“全球最差老板”。

就在当选“全球最差”四个月后的2014年10月，欧盟委员会宣布对卢森堡免征亚马逊卢森堡子公司的企业所得税展开调查，深入调查其做法是否违反欧盟的国家援助法规。调查员当时表示，亚马逊在欧洲市场的“大部分”利润都来自其卢森堡子公司，而该公司是因其组织结构免于缴税。目前，亚马逊仍在等待欧盟委员会调查结果的出炉。

亚马逊否认了欧盟委员会的指控，并称该公司一直在遵守业务开展国家的税收规定。欧盟委员会的调查结果预计将会在今年夏初出炉，此结果将会给麦当劳、星巴克等美国企业构成深远影响。

为早日解决这一问题，亚马逊在2015年就已宣布，该公司将会在重要的欧洲国家分别缴税，而不是像过去那样只在卢森堡缴税。时至今日，2017年的新年钟声已经敲过了半个多月，亚马逊依旧只是卢森堡的纳税商户。

鸡年，兑现承诺的时间似乎该到了……