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published in(发表于) 2017/1/28 1:34:20
With the mobile phone application development, India than the United States is 10 times cheaper,

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With the mobile phone application development, India than the United States is 10 times cheaper double-mobile phone application, India-IT information

Recently, India to a study of large application development company Hyperlink Infosystem has attracted attention. Research indicates that an application in the United States the development cycle is 8 weeks, the cost is about $48,000, while the same application in India developing 10 times cheaper. Lower application development costs plus India large and smart-phone market with huge potential, as well as growing demand for mobile applications, India is expected to become the world's largest mobile phone market in the future.

Why India's application development costs are so low?

The answer is talent. A cell phone application from design to development, testing, debugging, promotion, maintenance, each link requires a large amount of high quality professional application development talent. Google introduced Caesar Sengupta, Vice President of software development in 2016, India has more than United States and become the largest countries in the demand for application development course. Starting from 2014, India searches for application development curriculum has been showing annual growth of 200%. By 2018 India software development talent to reach 4 million to become the world's largest centres of excellence.

It's not the most terrible factor, India around the Government also introduced a number of policies to support application development industry, providing capital, technology and facilities. Moreover, India has emerged a large number of software development companies and enterprises engaged in the application of science and technology development services, these services are not only low price quality is guaranteed. These factors make India become global mobile application development center like IT services possible.

Enterprise will not fail to notice the application on to the India development could save costs, India application development talent will usher in a period of great development opportunities. Did the best in this regard to the number of Google and Apple, two technology giants have realised that India software development market potential, is in the process of establishment of incubator and software research and Development Center in the local market, to cultivate local talent in software development tailored mobile software for the local market, which helps win the local market.

According to a report in July 2016, Google India puts Android skill training project (Android Skilling), designed to train 2 million India native Android related software development talent.

In May 2016, Apple announced in India's "Silicon Valley" Bangalore Open Application Accelerator for design and development of an Apple system, provide professional support to local Mac development talent. Want to enter India for Smartphone enterprise market, is an important market in Bangalore is also important to develop human colony.

Note: the application in the development of the market, market trends

App Annie's latest projections suggest that by 2020, global market revenue will double, reaching 102.5 billion dollars. By then, the emerging markets such as India, and Brazil will occupy 76% of the app store to download and contribute to 49% 's app store revenue. In particular were India strong development potential in the market for mobile applications provide powerful guarantee for the development of the market in the next few years, such as:

India's Smartphone market there are several years of rapid development. February 2016 India over United States as the world's second-largest smartphone market, Smartphone users 220 million (Business Insider reports), and the figure is only India mobile number one-tenth. This means that, with India consumer consumers upgrade deepening, India Smartphone also has great potential to be tapped, which ensures that the India mobile market momentum in the coming years.

India mobile application downloads continue to grow. App Annie data pointed out that in 2016, India mobile application downloads for 8 billion times, the numbers rose from 2014 92%. The next few years, India mobile application downloads will rise at an annual rate of 26% that by 2020 the country downloads will reach 20 billion times.

Of course, these factors cannot prove India mobile market is promising, and people in India as obstacles encountered on the market and the global market. There are always new players has made the market more and more crowded, increasingly fierce competition. Hundreds of millions of mobile phones in the market APP, how to make their products stand out and attract the attention of users? This causes the mobile application marketing costs remain high, domestic users have experienced on the street gifts, send something seeking attention or to download the APP to burn money promotions?

Even if people have downloaded business application, how to keep the businesses product can be saved on the phone for a long time? How to ensure that users often use mobile application? Because the APP takes time and data adjustments, maintenance, and earn back the cost. ComScore study points out that, although it has many applications in the mobile phone, but the user is still only three of the most commonly used (mainly focused on social networking, e-commerce, games), how to make their products as one of the three? There are too many obstacles to overcome.

For application models, market advisory institution senior fellow LaurieBeaver pointed out that application of consumption patterns are changing. Past developers are accustomed to paying in advance and then download the pattern, because it is the most direct business model. But with new players, more and more applications are beginning to attract consumers in free mode, then within an application for goods, services, or advertising fees. Therefore, the program developers ' profit models as consumer preferences and trends to adjust, so that we can win in such a fast-growing market.


同是手机应用开发,印度要比美国便宜十倍 - 手机应用,印度 - IT资讯

近日,印度大型应用开发企业Hyperlink Infosystem的一份调查研究引起了人们关注。研究指出,一款应用在美国的开发周期是8周,成本为4.8万美元左右,而同样的应用放在印度开发则便宜十倍。如此低廉的应用开发成本加上印度庞大且潜力巨大的智能手机市场以及不断增长的手机应用需求,印度未来有望成为全球最大的手机应用市场。

为什么印度的应用开发成本如此低廉?

答案是人才优势。一款手机应用从设计到开发、测试、再调试、推广、维护,每个环节都需要大量的高质量的专业的应用开发人才。而据谷歌负责软件开发的副总裁Caesar Sengupta介绍,2016年印度已经超过美国,成为对应用开发课程需求最大的国家。从2014年开始,印度针对应用开发课程的搜索量已呈现出每年200%的增长速度。到2018年印度的软件开发人才将达到400万,成为全球最大的人才中心。

这还不是最可怕的因素,印度各地政府还出台了大量政策支持应用开发产业发展,提供了资金、技术和硬件设施。不仅如此,印度已经涌现了数量众多的软件开发企业和科技企业从事应用开发服务,这些服务不仅价格低廉质量也有保证。以上因素都使印度成为像IT服务那样的全球手机应用开发中心成为可能。

企业方面不会不注意到把应用放到印度开发所能节省的成本,印度应用开发人才将迎来一个很好的发展机遇期。在此方面做得最好的要数谷歌苹果,两个科技巨头已经意识到印度软件开发市场的潜力,正着手在当地市场建立孵化器和软件研发中心,用以培养本地软件开发人才为当地市场量身定制手机软件,这有助于更好的赢得本地市场。

根据彭博社报道,2016年7月,谷歌在印度提出了安卓技能培训项目(Android Skilling),旨在培训200万名印度本土的安卓系统相关的软件开发人才。

2016年5月,苹果宣布在印度“硅谷”班加罗尔开设一个针对苹果系统的应用设计和开发加速器,为本地苹果系统开发人才提供专业支持。对于想要进入印度市场的智能手机企业来说,班加罗尔是重要的市场也是重要的开发人才聚集地。

注意:应用市场在发展,市场趋势在变化

据App Annie的最新预测显示,到2020年,全球应用的市场收入将翻一番,达到1025亿美元。届时,新兴市场如印度、巴西将占据应用商店下载量的76%,并贡献49%的应用商店收入。需要特别指出的是印度市场强大的发展潜力将为手机应用市场未来几年的发展提供有力保障,比如:

印度智能手机市场还有好几年的快速发展期。2016年2月印度超过美国成为全球第二大智能手机市场,智能手机用户2.2亿(Business Insider报道),而这一数字只是印度手机用户数量的十分之一。这意味着,随着印度消费者消费者升级的不断深化,印度智能手机还有很大的潜力可挖,这保证了印度手机应用市场未来几年的发展动力。

印度手机应用的下载量还在持续增长。App Annie数据指出,2016年印度手机应用程序的下载量为80亿次,该数字比2014年上升了92%。未来几年,印度手机应用的下载量将以每年26%的速度上涨,到2020年该国下载量将达到200亿次。

当然以上因素也不能证明印度手机应用市场前途一片光明,人们会在印度市场上遇到和全球市场一样的阻碍。不断有新玩家进入已经使得市场越来越拥挤,竞争也愈发激烈。市场上有数以千万计的手机APP,如何才能使自己的产品脱颖而出,引起手机用户的注意?这就导致手机应用的市场推广成本居高不下,想必国内的用户都经历过在大街上发礼物、送东西求关注或下载APP的烧钱促销吧?

即使人们下载了商家的应用,如何能保证商家的产品能长时间保存在手机中?如何保证用户经常使用手机应用?因为一款APP是需要时间和数据进行调整、维护、赚回各方面成本的。而comScore的研究指出,虽然手机中有众多应用,但用户最常用的仍然只有三款(主要集中在社交、电商、游戏方面),如何让自己产品成为这三款之一?这里有太多的障碍需要克服。

对于应用程序的套现模式,市场咨询机构的资深研究员LaurieBeaver指出,应用程序的消费模式正在发生改变。过去应用开发商习惯于提前付费然后下载的模式,因为这样是最直接的盈利模式。但随着不断有新玩家进入,越来越多的应用开始以免费模式吸引消费者,然后在程序内针对应用内商品、服务或广告进行收费。因此,程序开发商的盈利模式要随着消费者的喜好和发展趋势调整,这样才能在这样一个快速发展的市场中赢得先机。





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