Foreign media comment: as rival Apple's biggest problem is there is no God-IT-Apple news

According to technology website CNET reported, the winner is not always worthy, they became winners of the reasons varied.

Apple has once again been rated as the most respected company in the world, it seemed to me the lack of competitors received the honor of "contribution" was interested in.

Once upon a time, Microsoft beats Apple is believed. It used to have the potential, if not a software problem, it has secured a dominant position. When you first see the iPhone, Microsoft it were ridiculed, but it did not have the last laugh.

Google it? It believes that Android can meet all needs, it can persuade other companies to develop excellent hardware. But this is not like Google thought it would be perfect. Slow software update, mobile phone manufacturers in the world can't do it in step. To this end, Google once again into the mobile phone hardware.

Samsung's strategy seems to be very wise. Some may think that GalaxyS7 Edge is a far better smartphones than iPhone7. But what is sad is, when exerting force with Samsung to challenge Apple, always. Now, Samsung's priority is to restore Note7 blow up the door and damaged reputation.

How many times have we heard about the so-called iPhone killers broken? How many times have people accusing Apple's just relying on marketing, innovation fatigue? Now, it once again the world's top brands. The truth is that no other company in the design and software chain and customer service aspects of the comprehensive strength of rival Apple.

This situation continued for a long time. Apple recently reflect complacency--plain iPhone 7, confusion and lack of innovation in interface the new MacBookPro, can be summed up as Apple did not see a major threat.

Competition will make the company better. For the company, and no opponent is a big problem, no sense of urgency. Apple allows it in certain areas to "Skate", the pursuit of commercial dominance.

Even if Apple's products are often boring or misguided, other competitors do not release products that pose a threat to it. Gap with Apple's smallest manufacturers may be released SurfaceStudio Microsoft.

Opponents are "allowed" Apple defines certain types of products. Tablets are not a Tablet, but the iPad. Smart Watch called iWatch is AppleWatch--by many people. You may have seen a lot of people showing off their Samsung GalaxyGear?

Of course, in some areas of the business, the company faces fierce competition. For example, in the field of speech Assistant, Siri is now no match for similar product Google or Amazon. Apple also seems to be quite uneasy to PC, iPad Pro is better than the PC.

Apple enjoys a high degree of loyalty among customers, customers are more tolerant to it, and more patience.

For Apple and their customers--the most important aspects in appearance, taste, simplicity and design, still lagged far behind it, it rarely even opponents.

Apple is not impossible. Tesla is a combination of design and technology integrates consumer recognition of a brand. Not an electric car company Tesla, it produces people like the car, but the vehicle happened to be electric-powered.

Apple needs more than ever an opponent. When Apple feels threatened, it will panic. Remember the consumer and media are excited about the Samsung phone Phil Schiller (PhilSchiller) crazy, angry emails?

Given Apple's complacency and lack of motivation to produce outstanding products, is now challenging Apple's best chance.

外媒评论：苹果最大的问题是没有神一样的对手 - 苹果公司 - IT资讯

据科技网站CNET报道，赢家并非总是名副其实，他们成为赢家的理由多种多样。

在苹果再次被评为世界上最值得尊敬的公司之际，我对缺乏竞争对手对它获得这一荣誉的“贡献”颇感兴趣。

曾几何时，外界认为微软将能够胜过苹果。它曾经有这种潜力，如果不是软件问题，它已经取得业内主导地位。第一次看到iPhone时，微软对它极尽嘲笑之能事，可惜没有能笑到最后。

谷歌呢？它坚信Android能满足所有人需求，它可以说服其他公司开发出色的硬件。可惜事实不像谷歌想象的那样完美。软件更新速度慢，全球的手机厂商无法做到步调一致。为此，谷歌再次涉足手机硬件领域。

三星的策略似乎很是明智。也许有人认为GalaxyS7 Edge是一款远远比iPhone7更好的智能手机。但令人惋惜的是，每当三星要发力挑战苹果时，总会出现状况。现在，三星的当务之急是恢复因Note7炸机门而受损的声誉。

我们曾多少次听说所谓的iPhone杀手折戟沉沙？人们曾多少次指责苹果只是依赖营销，创新乏力？现在，它再次成为全球第一大品牌。真相是，没有其他公司在设计品味、软件生态链和客户服务方面的综合实力可以媲美苹果。

这种状况持续了很长时间。苹果自满的最近体现——平淡的iPhone 7、接口方面的混乱和创新乏力的新款MacBookPro，都可以归结为苹果没有看到重大威胁。

竞争会让公司变得更优秀。对于公司来说，没有对手是一个很大的问题，不会有紧迫感。苹果允许它在一定领域“滑行”，追求商业上的主导地位。

即使苹果最近的产品经常很乏味或误入歧途，其他竞争对手也没有发布能对它构成威胁的产品。与苹果差距最小的厂商可能是发布SurfaceStudio的微软。

对手总是“允许”苹果定义某类产品。平板电脑不是平板电脑，而是iPad。智能手表是AppleWatch——被许多人称作iWatch。你可曾看到许多人在炫耀他们的三星GalaxyGear？

当然，在个别业务领域，苹果面临激烈竞争。例如，在语音助手领域，Siri目前就不是谷歌或亚马逊类似产品的对手。苹果还似乎对PC相当不安，称iPad Pro优于PC。

苹果在客户中享有很高的忠诚度，客户对它更宽容，也更有耐心。

在对苹果及其客户最为重要的方面——美观、品味、简洁和设计，对手还远远落后于它，它甚至鲜有对手。

挑战苹果并非是不可能的。特斯拉就是集设计与技术于一体，得到消费者认可的一个品牌。特斯拉不是一家电动汽车公司，它生产人们喜欢的汽车，只是其车型碰巧使用电动动力而已。

苹果比以往更需要对手。当苹果感受到威胁时，它才会恐慌。还记得消费者和媒体对三星手机感到激动时菲尔·席勒(PhilSchiller)疯狂、愤怒的电子邮件吗？

鉴于苹果的自满和缺乏生产出色产品的动机，目前是挑战苹果的最佳时机。