Snapchat: we are the camera company, the camera will be the social tool-Snapchat, camera-IT information
According to foreign reports, co-founder Snapchat Aiwen·sipige (Evan Spiegel) in 2011, reshaping social media's premise is simple: the invention of an application allows sending pictures to disappear. Now listed on the waves, Snapchat's parent company, Snap and reinvent its image. As a company has 158 million daily active users of popular social media company, and Snap hoped that consider themselves to be a camera company.
To achieve this goal, Snap has acquired a series of company specializes in computer vision, and augmented reality technology. Last November, the physical camera Snap unveiled its first, and embedding it in the sunglasses called Spectacles.
Snap change, reflect the growing need for social media companies became more than just friends network. The world's largest social media Facebook is a major competitor Snap. The company co-founder and Chief Executive Mark Zuckerberg (Mark Zuckerberg) proudly published a 6000-Word, outlines his vision for Facebook's future, including many who think Facebook can solve such as terrorism, disease, climate change and the world's most pressing problems. Facebook also has invested in virtual reality, betting that the technology will become the next major computing platform.
Twitter also has a lofty ambition. The company's Chief Executive Jack Dorsey (Jack Dorsey) said this month, with short Twitter messages known social media platforms, has been trying to position themselves as the fastest access to news sites in the world.
Snap, express the differences of different visions contribute to the company with Facebook, Twitter, and because they have more users than the Snapchat group. In the past year, Facebook has imitating the Snapchat of several features, including its Instagram photo sharing application copy and Stories feature.
One former Snap employee said, the outside world has been worried about sipige too dependent on Apple iOS and Google Android. Carrying the two Smartphone mobile operating system, is the main tool for user Snapchat.
Even Snap in the prospectus in the first paragraph clearly shows that "Snap is a camera company," but investors still say they are still classed as Snap media and entertainment companies. Snap in the IPO valuation – $19.5 billion to $22.2 billion – also reflect with Facebook and Twitter when listed quite a Price to Sales Ratio of.
Brokerage Wedbush Securities analyst maikeer·paqiete (Michael Pachter), "said Snap is not a camera company. Camera sales is the camera, Snap sale is the ability to connect users. ”
Snap the two investors said, Snap on the company's new definitions, just want to show that the camera has become the key tool application. It does not mean that Snap in the future will become an hardware manufacturers like GoPro and other bankrupt. As of now, Snap did not comment on the report.
Snap a week ago in a video released in Roadshow, sipige said, "the camera is similar to chip's hardware, evolved into the software connected to the Internet. By Snapchat, the camera became the main functions of the phone. ”
Snapchat 2011 release, its highlight is burn after reading function. Sipige said in the Roadshow, over the Internet like e-mail content, photos are considered permanent, people do not know who will see it.
Two years later, the Snapchat joins the Stories feature, which allows a user to collect pictures and videos disappear after 24 hours. Stories can be viewed by anyone, outside of the user's friends outside the ring. Head of social media at the University of Southern California kailun·nuosi (Karen North) thought that the Stories are Snapchat "real" axis, because it expands the Snapchat create a sense of fun. "Prior to this, Snapchat is people's message, which give people the opportunity to tell the story," North said.
Snap then put your energy into making pictures or videos on the interactive platform, the company is also one of the first launch of augmented reality technology company to a mainstream audience. In 2015, Snap launched the Lenses filter. Lenses feature lets users pick up the phone when the self-timer, you have the option to bring up the selection panel with finger holding down the face, and choose the desired filter effect. Each filter is different, and some will also have interactive features, such as tracking the face, eyes or mouth, and so on. Through the lenses function, Snapchat also introduced a new advertising product.
Snap to strengthen social media tools at the same time, sipige also has larger ambitions. Because of concerns about over-reliance on other company's smartphones, sipige hopes to transfer to another device. He began to suggest that interest in camera, and in 2015 in a science and Technology Conference, expresses the inventor Edwin land of Polaroid Polaroid camera (Edwin Land) admiration.
Glass Alphabet failed a year later, Snap Spectacles of last November's first equipment. Google's head-mounted device not only attracted ridicule, but also being able to secretly video raises privacy concerns. Spectacles during the shoot with "Flash tips" to warn the people around. Super Ventures partner of venture capital firm mate·misinikesi (Matt Miesnieks), "said Snap was the first head-mounted cameras become very cool company. ”
Of course, good looks were not enough to convince investors that Snap over visions of the social platform. In the company's prospectus, Snap warned that the company is difficult to prove funds into new products, to attract new users. "Unable to guarantee investment in new businesses, new products and other initiatives to be successful," the company said.
Snapchat：我们是照相机公司，相机将成为社交工具 - Snapchat,相机 - IT资讯
据外电报道，Snapchat联合创始人埃文·斯皮格（Evan Spiegel）在2011年重塑社交媒体的前提非常简单：发明一款让发送图片能够消失的应用。如今，在上市的风头浪尖上，Snapchat的母公司Snap又彻底改造了自身的形象。作为一家已拥有1.58亿日活跃用户的热门社交媒体公司，Snap希望把自己看作是一家照相机公司。
为实现这一目标，Snap已收购了一系列擅长计算机视觉和增强现实技术的公司。去年11月，Snap推出了首款物理相机，并把它嵌入到名为Spectacles的太阳镜中。
Snap的蜕变，反映出社交媒体公司越来越需要成为不仅仅是好友网络。全球最大社交媒体Facebook是Snap的最主要竞争对手。这家公司联合创始人、首席执行官马克·扎克伯格（Mark Zuckerberg）洋洋洒洒发表了一篇6000字长文，勾勒出他对Facebook未来的愿景，其中包括许多种他认为Facebook能解决一些如恐怖主义、疾病、天气变化等世界最紧迫问题的方式。Facebook同样也对虚拟现实进行了投资，押注该技术将成为下一代主要的计算平台。
Twitter同样拥有远大志向。该公司首席执行官杰克·多西（Jack Dorsey）在本月表示，以短消息知名的社交媒体平台Twitter，一直试图把自己作为世界上最快获取新闻的场所。
对Snap而言，表达出不同的愿景有助于公司与Facebook、Twitter差别开来，因为他们都拥有比Snapchat更多的用户群体。在过去的一年中，Facebook已经模仿了Snapchat的数个功能，其中就包括旗下图片分享应用Instagram模仿并推出Stories功能。
一位前Snap员工表示，外界也一直担心斯皮格过于依赖苹果iOS和谷歌Android。搭载这两款移动操作系统的智能手机，是目前用户使用Snapchat的主要工具。
即便是Snap在招股说明书的第一段就清晰的表明，“Snap是一家照相机公司，”但投资人依旧表示，他们仍然把Snap归类为媒体和娱乐公司。Snap在首次公开招股时的估值--195亿美元至222亿美元--同样反映出与Facebook和Twitter上市时相当的市销率。
券商Wedbush Securities分析师迈克尔·帕切特（Michael Pachter）表示，“Snap不是照相机公司。照相机公司销售的是照相机，Snap销售的是连接用户的能力。”
Snap的两位投资人表示，Snap对公司的新定义，只是希望表明照相机已成为应用的核心工具。它并不意味着Snap未来将成为一家像GoPro或是其他已经破产的硬件厂商。截至目前，Snap对此报道未予置评。
Snap一周前在路演中发布的一段视频中，斯皮格曾表示，“照相机已从类似于芯片一样的硬件，进化成为连接互联网的软件。通过Snapchat，照相机成为了手机的主要功能。”
在Snapchat 2011年发布时，它的亮点是阅后即焚功能。斯皮格在路演中表示，过去互联网中类似电子邮件、照片之类的内容被认为是永久性的，人们并不知道谁会看到这些内容。
两年之后，Snapchat加入了Stories功能，该功能能够让用户收集的图片和视频在24小时后消失。任何人都可以看到Stories，超出了用户的好友圈之外。南加州大学社交媒体项目负责人凯伦·诺斯（Karen North）认为，Stories功能是Snapchat的“真正轴心”，因为它扩大了Snapchat营造出的畅快的感觉。“此前，Snapchat只是人们的消息应用，后来它让人们有机会来讲故事，”诺斯说。
Snap随后把精力投入到在互动平台上制作图片或视频，该公司也是首批向主流受众推出增强现实技术的公司之一。2015年，Snap推出了Lenses滤镜。Lenses功能可以让用户拿起手机自拍时，可以选择用手指按住脸来调出选择面板，并从中选出想要的滤镜效果。每一个滤镜都是互不相同的，有些还会具备互动功能，比如追踪人脸、眼球或是嘴等等。通过lenses功能，Snapchat也推出了新的广告产品。
在Snap加强社交媒体工具的同时，斯皮格还拥有更大的野心。因为担心过度依赖于其它公司的智能手机，斯皮格希望把应用转移至其它设备当中。他开始暗示对照相机的兴趣，并在2015年的一场科技大会中表达了对宝丽来拍立得相机发明人埃德温·兰德（Edwin Land）的崇拜之情。
在Alphabet的谷歌眼镜失败一年多之后，Snap去年11月发布了首款设备Spectacles。谷歌的头戴式设备不仅引来嘲笑，而且也因为能够偷拍视频引发了隐私顾虑。Spectacles在拍摄时会以“闪光灯提示”来警示周围的人。风险投资公司Super Ventures合伙人马特·米斯尼克斯（Matt Miesnieks）表示，“Snap是第一家让头戴照相机变得很酷的公司。”
当然，美好的外观并不足以说服投资人认为Snap拥有超越社交平台的愿景。在该公司的招股说明书中，Snap就警告称，该公司很难证明投入到新产品中的资金，能够吸引到新用户。“无法保证新业务、新产品和其它举措的投入能够成功，”该公司这样说道。